Keynote Address

Each year, the Wisconsin Restaurant Expo presents a thought-provoking presentation by a well-recognized leader in the industry. At the motivational keynote address, you can hear key business insights, personal stories, and anecdotes from top talent in the hospitality and foodservice realm. Take advantage of a rare opportunity to hear an informative and exciting speech, free with your Expo registration!

Presented by Chef Jeff Henderson
Star of the Food Network’s “The Chef Jeff Project”
and CEO of Posh Urban Cuisine

Monday, March 9th
10:00 a.m.
Seating begins at 9:45 a.m.

No additional cost for attendees!

At age 24, Jeff Henderson was sent to prison and spent 10 years behind bars for dealing drugs. It was while incarcerated that Jeff discovered a passion for cooking and committed to turning his life around.

And he did. Jeff channeled the same intense ambition that had nearly ruined his life to help him rise to the top of his profession. Jeff became the Executive Chef of Cafe Bellagio in Las Vegas, wrote a New York Times bestselling book “COOKED” and is now focusing on giving back. In The Food Network’s “The Chef Jeff Project”, Henderson takes six at-risk young adults and commits to turning their lives around by putting them to work in his catering company, Posh Urban Cuisine, and providing them with the knowledge, the skills and, ultimately, the opportunity for a new life with a culinary career.

Hear one of the most influential chefs in the country speak of the power of potential and tell his story of discovery while dealing with adversity. Henderson inspires audiences to take charge of their lives and become a driver on the freeway toward their dreams.

Chef Jeff Book Signing
After the Keynote Address in the Expo Bookstore
11:30 am - 12:30 pm

For more information on Chef Jeff, click here for his biography or visit www.chefjeffcooked.com.

Keynote sponsored by: