Why Attend?

A year’s worth of information in just three days
Visit the Expo for valuable, free educational seminars on timely foodservice and management issues. You'll find thousands of ideas to help you achieve the business results you need in a tight economy, including:

• Profitable and successful menus
• Improve efficiency through technology
  
• Effective ways to cut costs in a challenging economy
  
• Test products that improve energy efficiency and save you money
• Management tools to help improve your operation

Do your best in an increasingly competitive market
You'll get recharged with new ideas to take your operation to the next level – from new menu items and inspiring prep styles, to innovative technologies, you’ll find what you need to solve today's challenges.

• Show floor demonstrations on the latest in trends, equipment, prep styles, ingredients, gadgets and more!
• Participate in fun, hands-on demonstrations in the popular iZone
• Find fresh ideas from the non-stop activity in the competition kitchens

Stay on top of current trends and changing consumer demands
The industry is changing. It's fast-paced and unpredictable. Discover innovative trends from all industry segments at the 2009 Expo. You'll find everything for your business at the largest foodservice trade show in the state.

• 3rd Annual Bakery Pavilion featuring dessert and bakery innovations, demonstrations, exhibits, workshops and competitions
• Specialty areas showcase the latest trends, solutions & ideas the industry has to offer - visit the TECH Solutions Center, iZone, Wisconsin Cheese Cafe, the Wisconsin Market and more!
  
• Network with peers at exclusive social events like the WRA Awards Dinner or the Baker's Bash
  
• Motivational keynote address by an industry leader will inspire your entire team

Experience the next level of innovation
The Expo brings exhibitors from around the nation to showcase products and services to help you thrive in a competitive industry. With new companies coming to exhibiting each year and returning exhibitors that feature new offerings ... it's never the same old show.

• Visit over 325 exhibits featuring the newest products, services, equipment and technologies
• Each year, at least 1/3 of exhibits are new to the show floor
• Our New Products Previews program showcases the newest releases to the market

The Expo is the ultimate destination for everything foodservice. You’ll find new ideas, new solutions and new inspiration to make your business better! It's where you need to be.

Register online by March 1, 2009 and SAVE $5
Plus, WRA members receive 4 FREE badges!