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Art of the Cake & Pastry Arts

Wisconsin Cheese & Dairy

Something Special from WI

Competitions

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Presented in partnership with:
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Art of the Cake & Pastry Arts
Exhibit Hall – All Three Days

Hands-on sessions and multiple competitions take place annually right on the Midwest Foodservice Expo’s show floor. Midwest bakery, pastry and dessert pros will compete in Creative Cake Decorating, Ultimate Donut Duel, all NEW! Art of the Bread, all NEW! Out of this World Dessert Displays and more! Roll up your sleeves and experience the latest techniques and trends of Baking and Pastry Arts.

Competition entry registration is now closed. If you have any questions or concerns, please contact Jessica Hoover at info@wibakers.com.


Hands-on Demo Session Schedule:
32 hands-on stations will be available for each session. Arrive early to grab a spot!

Monday, March 13    
1:00-1:45 pm   Crazy for Cupcakes – Decorating Tips & Tricks
By Tamara Mugerauer, Owner, Tamara's the Cake Guru
2:30-3:15 pm   The Art of Artisan Bread
By Ralf Tschenscher, Baking Business Development Manager, Lesaffre Yeast Corporation
Tuesday, March 14    
10:30-11:15 am   Filled Chocolates & Using Transfer Sheets to Garnish
By Chef Julia Julian, Baking Instructor, Fox Valley Technical College
1:45-2:30 pm   Repurposing Product (How to make your own croutons)
By Ralf Tschenscher, Baking Business Development Manager, Lesaffre Yeast Corporation
3:00-3:45 pm   Basic Gum Paste Flowers
By Chef Jen McClure, Baking Instructor, Fox Valley Technical College
Wednesday, March 15    
11:00-11:45 am   Braiding Bread
By Chef Tom Endejan, Baking Instructor, Moraine Park Technical College
12:30-1:15 pm   Gourmet Eclairs
By Tamara Mugerauer, Owner, Tamara's the Cake Guru

Awards & Appetizers –
A WBA Networking Event
Midwest Foodservice Expo
Monday, March 13
5:00 PM - 7:00 pm


Enjoy and unwind with industry peers at this celebratory after-hours event. One (1) complimentary tickets will be provided to the WBA Networking Evening to each 2017 Art of the Cake Competitor that registers by 2.15.2017. Advance ticket rate is $15 for students currently enrolled in a Baking & Pastry Arts program and $30 for WBA Members, if purchased by 2.15.2017. Tickets purchased after 2.15.2017 are $45 per person.

Registration Form (PDF)

WBA Board of Directors Meeting
Tuesday, March 14
8:00 - 10:00 am

Modern Marketing for Bakery Owners
Tuesday, March 14
11:30 am - 12:30 pm

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Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
800.589.3211 • 608.270.9950
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