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Monday Keynote
Donald Driver
Donald Driver, Green Bay Packers all-time leading receiver, Super Bowl Champion and winner of Dancing With the Stars will kick off the 2013 Expo with an unforgettable presentation. Be sure to catch the inspirational message on how Driver overcame insurmountable obstacles, like being homeless as a child, to reach success.
Learn more
Sponsored by  |
Monday, March 11
10:00 - 11:15 am
1st floor
Ballroom AB |
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Using Social Media Tools to Pack Your Establishment
Take your business to the next level as you discover successful online methods for building loyal communities, best practices for interactions and driving new customers in the door. Hear how to use the power of online social networks, like Facebook, Twitter, Pinterest and more, to help grow your dreams.Learn more
Attend for your chance to win an Apple iPad 2!
Presenter Dean DeLisle is a coach for the Business Accelerator Program.
Sponsored by |
Monday, March 11
11:30 am - 12:45 pm
2nd floor
Room 202 B |
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Beef Menu Opportunities and Pricing
See innovative ways to menu beef and keep it center of the plate by working with lesser known and more affordable cuts. Plating techniques and various cuts will be on display.
This session will also examine beef pricing, where prices are currently and where they are going.
Presenter Trevor Amen is the Director of Market Intelligence & Veal Marketing at the National Cattlemen’s Beef Association and speaks on beef issues on a national platform. Presenter Dave Zino is an Executive Chef for the National Cattlemen’s Beef Association, responsible for concept development, ideation and recipe development and also works to evaluate and develop new beef products.
Presented in partnership with Club Manager Association of America - Wisconsin Badger Chapter |
Monday, March 11
11:30 am - 1:00 pm
2nd floor
Room 202 D |
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Changes to the Food Code
Learn about updates to the Wisconsin Food Code that you’ll need to comply with in 2013.
Presenter James C. Mack is the Food Safety Program Manager for the Wisconsin Department of Health Services, overseeing the licensing and regulation of the state’s 14,000+ foodservice facilities.
Click here to download the handout |
Monday, March 11
1:00 -
2:15 pm
2nd floor
Room 203 B |
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That’s Fabulous! 2013 Party Trends for Any Budget
Wisconsin's premier event planner and designer, David Caruso, returns to the Expo! See award-winning designs as you preview the latest trends in event planning for 2013. You'll find out where to find the hottest products and resources to create exciting experiences for your customers. Be sure to sit in this lively and interactive presentation. You too can be inspired to increase sales by producing unique and creative parties, on any budget.
Presenter David Caruso is the owner of Dynamic Events by David Caruso. He is an award-winning event planner, nationally sought-after speaker and industry expert that makes chic statements through his personal style.
Presented in partnership with National Association for Catering and Events (NACE) Southern Wisconsin Chapter |
Monday, March 11
1:00 -
2:15 pm
2nd floor Room 201 A |
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Interior Design Do’s and Don’ts
Why make mistakes that cost you money? Learn design options that provide durability, keep you under budget, and give a WOW impression. After this session, you’ll go home with the most current information on the latest trends in flooring, wall finishes, and lighting.
Presenters Sue Govier is the Director of Interiors at Architectural Design Consultants, Inc. Presenter William Ryan is Vice President of Architectural Design Consultants, Inc. Presenter Scott Truehl is the Executive Vice President of Friede & Associates and has nearly 20 years of development experience.
Sponsored by   |
Monday, March 11
2:30 -
3:45 pm
2nd floor
Room 202 D |
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Managing Your Online Reputation
85% of consumers use the web to find a local business and 72% trust online reviews. It's essential to have a strong online presence and be familiar with what’s being said about your business.
In this session, you’ll discover Yelp's free suite of tools for businesses, including how to claim your page, build a robust profile, add appealing photos and monitor the people that are engaging with your business. You’ll also learn best practices for responding to reviews, proactively and diplomatically.
Presenter Corey Dane is a Senior Community Manager for Yelp.com and partners with small businesses, like restaurants, to maximize their presence in the community. |
Monday, March 11
2:30 -
3:45 pm
2nd floor
Room 202 B |
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Tuesday Keynote
Rick Tramonto
Chef Rick Tramonto, four-star executive chef, James Beard winner, executive chef and founder at Chicago’s four-star Tru, cookbook author (with eight titles to his credit and media star will headline Tuesday’s events with a dynamic presentation. You won’t want to miss Chef Tramonto outline the struggles he met starting as a high school dropout working at Wendy’s to becoming one of the hottest celebrity chefs in the world.
Learn more |
Tuesday, March 12
9:30 -
10:30 am
1st floor
Ballroom A |
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ServSafe® Food Manager Certification
Much more than training in food safety, this program delivers critical information, functional tools and real-world resources to master food preparation principles foodservice workers need to know. Keep your operation safe and reduce the risks of foodborne illness in a course that fulfills Wisconsin's statutory certification requirement. Includes lunch. Advance registration required.
Register for ServSafe English
Register for ServSafe Spanish |
Tuesday, March 12
8:30 am – 5:00 pm
12:30-2:00 break |
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7 Secrets to Profitable Sustainability
Learn the “Seven Secrets to Profitable Sustainability for Institutional Cafeterias and Kitchens,” including: the ZeroWaste system, energy and water efficiency, work across silos (save money, kitchen labor, cost saving on food purchases), buy local food, B Corp assessment, measure (monitoring systems) and tell your story. You’ll hear examples for each concept to gain an understanding as to how to start implementing a sustainable system. Walk away with the proper knowledge and startup resources to be able to incorporate sustainability into your own life or business.
Presenter Greg Christian is the founder and CEO of Beyond Green and helps organizations toward more sustainable foodservice platforms. Presenter Melanie Smythe is the president of Candacity, LLC and has worked extensively to find profitable building solutions for businesses, including restaurants and school cafeterias.
Click here to download the handout |
Tuesday, March 12
10:45 am - Noon
2nd floor Room 202 D |
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Keys to Successful Restaurant Construction
Whether you are considering a restaurant remodel, addition or new construction, you can learn the steps needed to plan for success. In this session, you’ll be prepared with everything you need to know about tackling construction projects without going beyond your budget.
As Executive Vice President of Friede & Associates, Presenter Scott Truehl assists clients with site selection, municipal approval and development needs. Presenter Bill Ryan is Vice President of Architectural Design Consultants, Inc.
Sponsored by |
Tuesday, March 12
11:00 am - 12:15 pm
2nd floor Room 201 B |
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Engaging Customers with Social Media
With 140 restaurants in six states, Wisconsin-based Cousin Subs® has met the challenge of staying in touch with an evolving community through comprehensive guest engagement. In this session, you’ll discover how the brand uses social media to communicate messaging and create relevance in a competitive marketplace. You’ll learn ways to increase your following and maximize your brand’s impact by incorporating social media into your creative materials.
Presenter Justin McCoy is the Vice President of Marketing for Cousins Subs, a brand that has been serving guests for over 40 years. He has a strong vision for propelling the multi-unit operation through significant growth by creating a brand experience in many media channels. Co-presenter Kyle McCormick is the Digital and Social Media Manager for Cousins Subs. |
Tuesday, March 12
12:15 -
1:30 pm
2nd floor Room 202 B |
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Big Plate vs. Little Plate – The Battle
An entire session centered on plating, where you’ll learn how to increase sales with one of the hottest trends for 2013: small plates. Hear how to turn a main dish into a small plate, how to use small plates to increase every sale and pricing a small plate option. The session will also cover plating photography 101, with tips on lighting, background and common mistakes.
Presenter Louie Danegelis is the executive chef for Lee John’s Catering with a style that infuses quality from old world cooking into today’s food trends and ethnic flavors. Presenter Neil Kiekhofer is the owner of Front Room Photography and is passionate about elevating moments in time into art.
Presented in partnership with National Association for Catering and Events (NACE) Southern Wisconsin Chapter |
Tuesday, March 12
12:15 -
1:30 pm
2nd floor Room 203 B |
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Loss Prevention: Keeping Your Business Safe
Safety or loss prevention is crucial for effective business operations. In this session, you’ll learn about important topics like, spontaneous combustion of laundered rags, slip and fall prevention and solid fuel cooking for foodservice establishments, among others.
Presenter Tim Hoffman is a Senior Risk Control Representative with Society Insurance. Society Insurance is WRA’s endorsed provider of business insurance and offers a wealth of knowledge and resources to assist foodservice establishments in being safe. |
Tuesday, March 12
1:15 -
2:45 pm
2nd floor
Room 202 D |
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Using Social Media Tools to Pack Your Establishment
Take your business to the next level as you discover successful online methods for building loyal communities, best practices for interactions and driving new customers in the door. Hear how to use the power of online social networks, like Facebook, Twitter, Pinterest and more, to help grow your dreams. Learn more
Attend for your chance to win an Apple iPad 2!
Presenter Dean DeLisle is a coach for the Business Accelerator Program.
Sponsored by |
Tuesday, March 12
3:00 -
4:15 pm
2nd floor
Room 202 B |
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Understanding the New Health Care Law
2014 is fast approaching and now is the time to understand how the new federal health care law will impact you, your business and your employees. You’ll hear how to determine if you are subject to the employer mandate, as well as the key provisions in the law that impact employers.
Large employers will discover strategies to help mitigate the impact on business, while small businesses will learn the requirements with which they need to comply.
Presenter Michelle Reinke Neblett is the director for labor and workforce policy for the National Restaurant Association and works on a wide portfolio of national issues including health care, immigration, ADA, education and other labor issues.
Click here to download the handout |
Wednesday, March 13
10:30 -
11:45 am
2nd floor
Room 202 D |
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Using Social Media Tools to Pack Your Establishment
Take your business to the next level as you discover successful online methods for building loyal communities, best practices for interactions and driving new customers in the door. Hear how to use the power of online social networks, like Facebook, Twitter, Pinterest and more, to help grow your dreams. Learn more
Attend for your chance to win an Apple iPad 2!
Presenter Dean DeLisle is a coach for the Business Accelerator Program.
Sponsored by |
Wednesday, March 13
Noon -
1:15 pm
2nd floor
Room 202 B |
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Foodservice professionals can also receive continuing education units (CEUs)
for attending select seminars at the Expo.
Many participants hold
positions or professional licenses that require periodic CEUs and professional development. That's why we offer CEU credits through the following organizations: American
Culinary Federation, Association of Nutrition and Foodservice Professionals, Club Managers Association of America, School Nutrition
Association of Wisconsin and the
Wisconsin Dietetic Association. Check with your employer or professional
organization to see if they accept CEUs upon successful completion of one
of the Expo's qualified seminars.
Call for Speakers
Learn more about how you can participate in the Expo’s educational
program line-up by becoming a speaker. |
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