Expo Schedule
The Expo has a great lineup of educational programs and exciting events planned.

View the Floorplan

Customize My ltinerary
Select the events you want to attend from the right-hand column, then press the "Create Printable Itinerary" at the bottom of this page for a personalized guide on where you need to be.

Keynote Address
Monday at 10 am

Monday, March 12, 2012
Time Event Speaker
(if applicable)		 Cost Additional
Notes		 Location Add
To My
Itinerary
9:00 am Complimentary Coffee in Registration   Free! Presented by Torke Coffee Roasting Co. 3rd Floor Registration Area
10:00 am Keynote Address Duff Goldman from Food Network's Ace of Cakes Free! Seating begins at 9:45 1st Floor - Ballroom AB
11:00 am Show Floor Opens       3rd Floor - Exhibit
Halls BCD
11:00 am - 5:00 pm Block Party Activities Wisconsin Restaurant Association Free!   3rd Floor Exhibit Hall - Booth 526
11:00 am - 5:00 pm i.Menu Expo   Free!   3rd Floor Exhibit Hall - i.Menu Expo
11:00 am - 5:00 pm Charitable Auction WRA Education Foundation Free! Items close at 5:00 pm 3rd Floor Exhibit Hall - Booth 217
11:00 am - 5:00 pm Tabletop Design Competition National Association of Catering Executives (NACE) Free!   3rd Floor Exhibit Hall
11:00 am - 5:00 pm Wisconsin Creamery Wisconsin Milk Marketing Board Free!   3rd Floor Exhibit Hall - Booth 706
11:30 am - 12:15 pm Chef Demo Jason Gorman Free!   3rd Floor Exhibit Hall - Culinary Theater
11:30 am - 12:30 pm Basic Cake Sculpting Tamara Mugerauer of Tamara's Cakes Free! Brought to you by Wisconsin Bakers Association 3rd Floor Exhibit Hall - Pastry Studio
11:30 am - 1:00 pm F&B Cost Control: 10 Steps to a Better Bottom Line Jo Anna Schillaci of Boca West Country Club Free! Brought to you by CMAA - Wisconsin Badger Chapter 2nd Floor
Room 202 AB
12:00 - 12:30 pm Book Signings with Duff Duff Goldman from Food Network's Ace of Cakes Free!   3rd Floor Exhibit Hall - Bookstore
12:00 - 1:00 pm Local Food Safety Q&A Steve Ingham of Wisconsin Department of Agriculture, Trade & Consumer Protection (DATCP) Free! Brought to you by Something Special from Wisconsin™ 2nd Floor
Room 201 CD
12:30 - 1:15 pm Chef Demo Justin Aprahamian, Sanford Free!   3rd Floor Exhibit Hall - Culinary Theater
1:30 - 2:15 pm Chef Symposium on Local Sourcing Panel of region's top chefs, presented by Wisconsin Foodie Free!   3rd Floor Exhibit Hall - Culinary Theater
1:30 - 2:45 pm That's Fabulous! Event Design Trends for 2012 David Caruso of Dynamic Events Free! Brought to you by NACE - Southern Wisconsin 2nd Floor
Room 201 AB
1:30 - 2:45 pm Equipment Purchases: Options for Cash, Financing and Leasing Robert Wolfe of Kavanaugh Restaurant Supply, Inc. Free!   2nd Floor
Room 201 CD
2:30 - 3:15 pm Chef Demo Tory Miller, L'Etoile and Graze Free!   3rd Floor Exhibit Hall - Culinary Theater
2:30 am - 3:30 pm Special Occasion Techniques and Wedding Concepts Tamara Mugerauer of Tamara's Cakes Free! Brought to you by Wisconsin Bakers Association 3rd Floor Exhibit Hall - Pastry Studio
3:00 - 4:00 pm Designing and Operating an Energy Efficient Kitchen Don Fisher of Fisher-Nickel, Inc. Free! Brought to you by Focus on Energy 2nd Floor
Room 202 DE
3:00 - 4:00 pm Smart Phone Apps - Are they Right for My Business? Mark Laux of HotOperator® Free!   2nd Floor
Room 202 AB
4:30 - 5:00 pm College Culinary Arts Competition Awards WRA Education Foundation Free! Competition All Day 3rd Floor Exhibit Hall
5:00 pm Show Floor Closes       3rd Floor - Exhibit
Halls BCD
5:00 pm - 7:00 pm Happy Hour at the Hyatt   No Admission Fee! DJ and drink specials Hyatt Regency

Tuesday, March 13, 2012
Time Event Speaker
(if applicable)		 Cost Additional
Notes		 Location Add
To My
Itinerary
8:30 am - 5:00 pm ServSafe® Class: English   $125 WRA Members/
$160 Non-Members (plus shipping)		 Break from 12:30 - 2 pm; Lunch provided; Must register in advance 2nd Floor
Room 203 C
8:30 am - 5:00 pm ServSafe® Class: Spanish   $125 WRA Members/
$160 Non-Members (plus shipping)		 Break from 12:30 - 2 pm; Lunch provided; Must register in advance 2nd Floor
Room 203 DE
9:00 am - 5:00 pm CPCE Fast Track Prep National Association of Catering Executives (NACE) $125 Advance Registration Required 2nd Floor
Room 203 B
10:00 am Show Floor Opens       3rd Floor - Exhibit
Halls BCD
10:00 am - 5:00 pm Block Party Activities Wisconsin Restaurant Association Free!   3rd Floor Exhibit Hall - Booth 526
10:00 am - 5:00 pm i.Menu Expo   Free!   3rd Floor Exhibit Hall - i.Menu Expo
10:00 am - 5:00 pm Charitable Auction WRA Education Foundation Free! Items close at 5:00 pm 3rd Floor Exhibit Hall - Booth 217
10:00 am - 5:00 pm Tabletop Design Competition National Association of Catering Executives (NACE) Free!   3rd Floor Exhibit Hall
10:00 am - 5:00 pm Wisconsin Creamery Wisconsin Milk Marketing Board Free!   3rd Floor Exhibit Hall - Booth 706
10:00 - 11:15 am How to Engage in Social Media and Digital Marketing Brian Lee, APR of Revelation PR, Advertising and Social Media Free!   2nd Floor
Room 202 AB
10:30 - 11:30 am Sourcing Local for Large Volume Laura Witzling, Dane County´s Institutional Food Market Coalition (IFM), Scott Hoffland, UW-Milwaukee and Amy Miller, Sauk Prairie Memorial Hospital Free!   2nd Floor
Room 201 CD
10:30 - 11:30 am Workshop: Scrumptious Dessert Bread Pastry Chef & Baking Instructor Tom Endejan Free! Brought to you by Wisconsin Bakers Association 3rd Floor Exhibit Hall - Pastry Studio
11:30 am - 12:15 pm Chef Demo Stefano Viglietti, Sheboygan Free!   3rd Floor Exhibit Hall - Culinary Theater
11:30 am - 12:45 pm Kitchen Ventilation: Tips, Tricks and Technologies Don Fisher of Fisher-Nickel, Inc. Free! Brought to you by Focus on Energy 2nd Floor
Room 202 DE
1:00 - 2:00 pm Foodservice - Trends 2012 Matthew Mandeltort of Technomic, Inc. Free!   2nd Floor
Room 201 AB
2:30 - 3:15 pm Chef Demo Dave Swanson, Braise Restaurant and Culinary School Free!   3rd Floor Exhibit Hall - Culinary Theater
2:30 - 3:30 pm Workshop: Award-winning Mousse Desserts Executive Pastry Chef Ken Heil Free! Brought to you by Wisconsin Bakers Association 3rd Floor Exhibit Hall - Pastry Studio
2:30 - 3:45 pm Pouring Profitable Pints Jeff Schaefer of New Glarus Brewing Company Free!   2nd Floor
Room 201 CD
2:30 - 3:45 pm Getting More from Event Partnerships NACE Southern Wisconsin members: Emily Neubauer, David Hudok, Brenda Teigland and Neil Keikhofer Free! Brought to you by NACE - Southern Wisconsin 2nd Floor
Room 202 DE
4:00 - 5:00 pm ProStart Invitational Awards WRA Education Foundation Free! Competition All Day 3rd Floor Exhibit Hall
5:00 pm Show Floor Closes       3rd Floor - Exhibit
Halls BCD
6:00 pm Awards Dinner Wisconsin Restaurant Association $100 Advance Registration Required Pfister Hotel, Downtown Milwaukee

Wednesday, March 14, 2012
Time Event Speaker
(if applicable)		 Cost Additional
Notes		 Location Add
To My
Itinerary
10:00 am - 1:00 pm CPCE Exam National Association of Catering Executives (NACE) Cost Varies Must Apply Online by February 12 2nd Floor
Room 202 B
10:00 am Show Floor Opens       3rd Floor - Exhibit
Halls BCD
10:00 am - 3:00 pm Block Party Activities Wisconsin Restaurant Association Free!   3rd Floor Exhibit Hall - Booth 526
10:00 am - 3:00 pm i.Menu Expo   Free!   3rd Floor Exhibit Hall - i.Menu Expo
10:00 am - 3:00 pm Charitable Auction WRA Education Foundation Free! Items close at 3:00 pm 3rd Floor Exhibit Hall - Booth 217
10:00 am - 3:00 pm Tabletop Design Competition National Association of Catering Executives (NACE) Free!   3rd Floor Exhibit Hall
10:00 am - 3:00 pm Wisconsin Creamery Wisconsin Milk Marketing Board Free!   3rd Floor Exhibit Hall - Booth 706
10:00 - 11:15 am New Horizons with Text Message Advertising Ken Ubert of TextItAdvertising.com Free!   2nd Floor
Room 201 CD
10:30 - 11:25 am Workshop: Cupcake Creations and Flavor Trends Debbie Gayle of Milwaukee Cupcake Company Free! Brought to you by Wisconsin Bakers Association 3rd Floor Exhibit Hall - Pastry Studio
11:30 am - 12:15 pm Chef Demo Dan Fox, Madison Club Free!   3rd Floor Exhibit Hall - Culinary Theater
11:30 am - 12:45 pm Improve Yourself and Get Ahead through Networking Christopher A Boettcher of Milwaukee Country Club Free!   2nd Floor
Room 201 B
12:00 - 12:55 pm Workshop: Cupcake Creations and Flavor Trends Debbie Gayle of Milwaukee Cupcake Company Free! Brought to you by Wisconsin Bakers Association 3rd Floor Exhibit Hall - Pastry Studio
1:00 - 2:00 pm Pairing Beer and Chocolate Grant Holtackers of Tenth and Blake Beer Co. and Julie Waterman of Indulgence Chocolatiers Free! Brought to you by NACE - Southern Wisconsin 2nd Floor
Room TBA
3:00 pm Show Floor Closes       3rd Floor - Exhibit
Halls BCD

Call for Speakers
Learn more about how you can participate in the Expo's
educational program line-up by becoming a speaker.
Events

Educational Programs & CEUs

Keynote Address

Art of the Cake - NEW!

Buy Local

Catering Programs

Charitable Auction - NEW!

Culinary Theater

Customer Building Block - NEW!

Evenings & Nightlife

Foodservice Exhibits

Go Green!

i.Menu Expo - NEW!

Live Competitions

Pastry Studio - NEW!

Tabletop Design

The Bar - NEW!

Wisconsin Creamery - NEW!

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Wisconsin Restaurant Association
2801 Fish Hatchery Rd
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