Attendee Demographics

It's Where Business Gets Done
The industry is changing. It's fast-paced. It's unpredictable. Operators are expanding into new markets. You've got to be where decisions are being made.

64% are business owners, executives, chefs & highly placed managers

The Wisconsin Restaurant Expo is where serious executives go.

Reach the Buyer Segment That's Growing
Younger people are beginning to own and take on key positions within foodservice businesses. They're hard to reach and tend not to be brand loyal. They're independent and addicted to change. And they're changing the way business is done.

35% of last year's decision-making attendees fell into the Gen X and Gen Y categories.

Our Expo helps you tap into this growing market.

Access to an Exclusive Group

• Attendees come from all segments of the industry - ensuring you face-to-face time with new prospects, as well as customers you're already doing business with.
• Gain access to decision makers other shows just don't reach.

Regional Makes Sense

• Thousands of foodservice professionals and hundreds of exhibitors attend our show, unlike national shows where thousands of exhibitors compete for customers' time.
• Our greater attendee-to-exhibitor ratio means you benefit from more one-on-one contact with buyers.

Top Executives Attend the Expo

• We know that quality matters. That's why we invite corporate restaurant groups and industry related associations to hold franchise, management and membership meetings during the Expo.
• 14 different well-known business groups met at our 2008 Expo.