What's Happening
As an exhibitor, you want to know what's going on around the show floor to attract attendees and keep them there. That's why we host these fun and educational events catered to professionals from all segments of the foodservice industry. Experience the excitement!
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Tech Solutions Center Attendees see and learn about the latest technology with hands-on demonstrations and education sessions! This interactive center will offer a specialized, one-stop venue for attendees to experience foodservice technologies. And, visit the tech-focused exhibit space on the show floor to shop for business solutions for improving your efficiency and profits. |
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Bakery
Pavilion & Special Events For a third year in a row, the Expo has partnered with the Wisconsin Baker's Association to create the most inclusive gathering of the bakery industry in Wisconsin. From workshops in bakery and dessert techniques, to seminars on the latest trends, competitions to excite the audience, and bakery-specific exhibits, this area of the show floor generates sweet rewards for attendees from all segments of the industry. |
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Wisconsin Cheese Café The premier event area for attendees to see some of the best cheese selections Wisconsin has to offer. It's where they learn new and innovative ideas to incorporate into their menu. It's where they find unique options and flavors to try and taste. |
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Wisconsin’s ACF
Culinary Challenge It's the Expo's own live version of the popular television culinary battles! Take a ringside seat at exciting culinary competitions where the regions' top chefs use unique cooking techniques to prepare award-winning dishes. Complete with play-by-play commentary, attendees won't want to miss some of the most intense battles in the industry. |
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iZone In this high-traffic area of the show floor, attendees work with expert chefs through hands-on demonstrations focused on unique presentation ideas, new menu additions, and the hottest trends in the industry. The iZone features experiences they'll use to improve their skills and their bottom line. |
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Book Sale Event Have fun shopping for items to expand your mind and polish your skills. The all new bookselling event area will help you explore literary resources and find knowledge-based solutions tailored specifically for foodservice professionals. |
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Go Green! Pavilion |
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High-Profile Groups to Meet at 2009 Show |
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Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
800.589.3211 • 608.270.9950
608.270.9960 FAX