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60% of attendees reported that our Expo was the only show they went to in the past year.
- 70% of the Expo’s attendees were business owners, executives, chefs and highly-placed managers.
- Not the usual crowd – 40% of attendees said 2013 was their first time at the Expo.
Attendee businesses included: restaurants, bars, institutional cafeterias, catering and banquet, coffee shops, bakeries, healthcare, K-12 schools and colleges. Check out who was there in 2012.
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2013 brought more unique buyers than the previous year – registered attendance increased by 14%!
Advanced registration was up 5% over the previous year.
Last year’s attendance over the three days was the highest counted since 2001. |

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Donald Driver, of Green Bay Packer and Dancing with the Stars fame, opened the 2013 show with a captivating keynote address. Driver drew a record crowd with nearly 1,500 people in attendance. |
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A record number of industry partnerships were formed in 2013 – 17 organizations and associations held meetings and/or became promotional partners for the statewide event.
Members and managers of these groups took time to visit the exhibit hall; these groups made up 11% of attendees. |

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Manufacturers, distributors, food brokers and equipment reps from local businesses to large national companies come to sell a diverse line of products and services to foodservice buyers.
24 states and Canada were represented by supplier companies that exhibited at the 2013 Expo.
The square footage of exhibit space was sold in 2013 was up 3% over the prior year. |
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The 2014 Midwest Foodservice Expo will be your most powerful resource for expanding business in the Midwest over the coming year.
Power up your business –
Exhibit at the Expo.
Quick Links:
View the Prospectus (PDF)
See the Floorplan
Online Contract
Request More Information |