Exhibit

Midwest’s Largest Regional Event for All of Foodservice
Midwest Foodservice Expo (formerly Wisconsin Restaurant Expo) is a leading regional event that unites thousands of food and beverage professionals under one roof to do business.

New name, expanded focus
The Midwest Foodservice Expo branding coincides with our commitment to further attendance growth and expand our focus in all markets.

Check out the numbers on how much we’ve grown:

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Exhibitor Graph

Buyers You Won't See Elsewhere
60% of attendees reported that our Expo was the only show they went to in the past year.
  • 70% of the Expo’s attendees were business owners, executives, chefs and highly-placed managers.

  • Not the usual crowd – 40% of attendees said 2013 was their first time at the Expo.

Attendee businesses included: restaurants, bars, institutional cafeterias, catering and banquet, coffee shops, bakeries, healthcare, K-12 schools and colleges. Check out who was there in 2012.


Registration photo   Registration Up 14%
2013 brought more unique buyers than the previous year – registered attendance increased by 14%!

Advanced registration was up 5% over the previous year.

Last year’s attendance over the three days was the highest counted since 2001.


Keynote photo

  Record Crowd at Keynote
Donald Driver, of Green Bay Packer and Dancing with the Stars fame, opened the 2013 show with a captivating keynote address. Driver drew a record crowd with nearly 1,500 people in attendance.

Edu photo
 

Highest Number of Partnerships
A record number of industry partnerships were formed in 2013 – 17 organizations and associations held meetings and/or became promotional partners for the statewide event.

Members and managers of these groups took time to visit the exhibit hall; these groups made up 11% of attendees.


Show Floor photo
 

Floor Sales Up 3%
Manufacturers, distributors, food brokers and equipment reps from local businesses to large national companies come to sell a diverse line of products and services to foodservice buyers.

24 states and Canada were represented by supplier companies that exhibited at the 2013 Expo.

The square footage of exhibit space was sold in 2013 was up 3% over the prior year.


Midwest Foodservice Expo logo
  This Year: March 10-12, 2014
The 2014 Midwest Foodservice Expo will be your most powerful resource for expanding business in the Midwest over the coming year.

Power up your business –
Exhibit at the Expo.

Quick Links:
View the Prospectus (PDF)
See the Floorplan
Online Contract
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Exhibit

2014 Exhibit Contract

2013 Floorplan

Rates

Attendee Stats

Exhibitor List

Video Gallery

Marketing Center

Exhibitor Manual

FAQs, Rules & Regs

Exhibitor Badges

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  Produced by:
Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
800.589.3211 • 608.270.9950
608.270.9960 FAX