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Sponsor Recognition

Becoming a sponsor of the Midwest Foodservice Expo increases your visibility with foodservice professionals in the Midwest.

Expo Sponsors Receive:

  • Multi-media coverage in all event-related promotion
  • Increased visibility for your brand before, during and after the show
  • Your company name/logo appear in print, email and online
  • Signage and recognition at the event
  • Additional benefits unique to each opportunity, including exclusivity

Recognition packages are available to paid exhibitors of the 2014 Expo and are constructed based on level of support (ranging from $1000 to $25,000). Request info.

Sponsorship Opportunities:

The Bar
All three days
A popular stop on the show floor showcasing artful cocktails and trendy alcoholic beverages. Top-level sponsors provide input on the event’s direction and design!

NEW!Wine Garden
All three days
Attendees learn to recognize the characteristics—color, acidity, texture, tannins, banlance—to help identify details about wines they sample.

  The Bar photo

NEW! Biergarten
All three days
The Expo’s beer cellar is sure to be a hit for your brand. This designated area of the show floor showcases specialty beers and brewed beverages to a wide variety of attendee buyers. Shape the direction of a cool new event!

Coffee Kiosk - Secured
Expose your brand before the show opens on Monday! Greet attendees with morning beverages as they wait for the keynote to start and the show to open.

  Coffe Kiosk photo

NEW! Furniture Lobby
All three days
A resource center designed to showcase new ways to furnish key areas of foodservice and hospitality establishments.

Culinary Theater
All three days
A high-profile culinary demonstration area hosting well-known chefs throughout the Expo.

Pastry Studio
All three days
Sweet rewards await your company. Coat your name on the Expo’s hands-on dessert demos like icing on a cake. Visibility opportunities are prime, as sessions bring standing-room only popularity.

  Culinary Theater photo

Educational Programs
All three days
Showcase your company’s commitment to ongoing and training and education for professionals in foodservice.

  All Inclusive image

College Culinary Arts Competition
Top culinary students from Wisconsin colleges and universities compete to create stunning meals on-site, featuring your product.


ProStart® Invitational
Teams of high school students participate in day-long culinary, hospitality management and knife skills competitions.

  College Competition photo

Keynote Address
Monday - Secured
Tuesday - Available
A prestigious kick-off event featuring a high-profile and well-recognized industry leader. Event receives high billing in promotional materials and draws hundreds of attendees.

  Keynote photo

Happy Hour
An after-hours event for professionals to mingle over music entertainment and drink specials. An ideal setting to promote your brand away from the show floor.

Awards Dinner
A formal evening of fine dining, attended by and celebrating the state’s top restaurateurs.

  Happy Hour photo

Show Program
All three days
Sponsor the show program and get top billing in a print piece distributed to a captive audience on-site. Or, reserve ad space to build recognition for your brand.

Water Stations
All three days
Water cooler stations are placed in multiple key areas within the exhibit hall.

  Show Programs photo

Attendee Bags
All three days
Greet attendees in registration as they check-in with a custom-designed bag. Flood the show floor with walking billboards!

Badge Lanyards
All three days
Put your name front and center around the necks of all attendees. Achieve high-visibility with a guaranteed sought-after item

  Attendee Bags photo

Web Banners
Generate awareness with a targeted audience through virtual real estate on the Expo home page. A variety of placements are available to suit your branding needs.

Online Registration
Send a customized email confirmation message to every attendee who registers online for the Expo.

Custom Sponsorship
Don’t see a perfect match? We’ll tailor an opportunity around your company’s unique sales and marketing goals.

  Web Sponsorship image

Request Sponsorship Information:

You may also contact Dawn Faris at dfaris@wirestaurant.org or call 800.589.3211.

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  WRA logo   Produced by:
Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
608.270.9960 FAX
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