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Restaurant Marketing Symposium

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Restaurant Marketing Symposium
Hosted by the Midwest Foodservice Expo
March 13-14, 2017

The Restaurant Marketing Symposium will teach you skills to make your marketing voice louder and on target for your brand. You’ll gain insight on new marketing strategies that will ultimately help drive more customers to your business. With sessions covering a wide-range of marketing topics, networking opportunities with other like-minded people in foodservice and the bonus of free admission to the 270+ booths inside the Midwest Foodservice Expo – this is YOUR event to be at!

 

Restaurant Marketing logo
March 13-14, 2017

Sponsored by:
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Symposium Schedule
MONDAY, MARCH 13    
10:00 – 11:00 am   Midwest Foodservice Expo Keynote Address:
The Ultimate Customer Service Experience
Presented by Jason Young, Former Southwest Airlines Trainer
Sponsored by Society Insurance
11 am – 5 pm   Exhibits Open
11:45 am – 12:45 pm   Video Marketing 101:
Using Video to Build Your Business, Your Brand and Your Bottom Line

Presented by: Don Stanley, CEO at 3Rhino Media
2:00 – 3:00 pm   Do Discounts Really Work?
Understanding Customer Acquisition Cost and Lifetime Value

Presented by Ryan Doerr of The Spire Group
2:00 – 3:00 pm   How to Engage and Retain Millennial Customers and Employees
Presented by Kyle Cherek, Host of Wisconsin Foodie; Scott Williams, The Bartolotta Restaurants; Ian Abston, Newaukee; Sarah Baker, The Pizza Man
3:15 – 4:15 pm   Restaurant Marketing –
10 Things You Should Be Doing to Improve and Promote Your Brand

Presented by Pat Weber, President at Mise en Place Consulting
3:15 – 4:15 pm   How to Make the Most of Restaurant Week
Presented by Andrea Michel, Channel Marketing Manager at Upserve
5:30 – 7:30 pm   Opening Night Party: Afterglow
At The Garden | $25
TUESDAY, MARCH 14    
9:30 – 10:30 am   Escape the Social Feed: 
How to Reach Your Customers in Real Time to Communicate, Engage and Build Loyalty

Presented by Laura Leszczynski of The Spire Group
9:30 – 10:30 am   Four Actionable Strategies to Improve Marketing Results
Presented by Dan Gartlan of Stevens & Tate Marketing
10 am – 4 pm   Exhibits Open
10:45 – 11:45 am   Cause Marketing Through the Eyes of Culvers
Presented by Emily Patterson and Jessie Corning of Culver Franchising Systems, Inc.
10:45 – 11:45 am   Search Marketing & Social Media Techniques for Foodservice Today
Presented by Nicole Wagner of Stevens & Tate Marketing
12:00 – 1:00 pm   Social Media for Restaurant Owners
Presented by Kristin Booth of Main Street Hub
1:15 – 2:15 pm   Marketing to Gen Z
Presented by Scott Iverson of Toppers Pizza
2:30 – 3:30 pm   The State of Local Marketing: A Road Map for Local Marketing in 2017 & Beyond
Presented by Clarke Smith, Chief Strategy Officer of Brandmuscle

Quick Bite Sessions 
Ask questions. Get ideas. Connect with peers.

Keep the learning going inside the exhibit hall. Stop by the Marketing Quick Bites Lounge to snag some quick ideas or answers in a laid-back learning environment. Catch 15 minute presentations on marketing, each led by a peer in the industry. Great place to ignite your creativity and connect with others that love to talk marketing!

  Sponsored by:
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  Produced by:
Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
800.589.3211 • 608.270.9950
608.270.9960 FAX