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Restaurant Marketing Symposium

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Complimentary Training Video Series

These presentations were recorded at the 2017 Midwest Foodservice Expo as part of the Restaurant Marketing Symposium; a two-day conference hosted by the 2017 Expo.

The conference provides attendees with the skills to make their marketing voice louder and on target for their brand by introducing practical steps on branding their restaurant and boosting sales revenue at their establishment.


Make the Most Of Restaurant Week
Are you doing enough to capitalize on the influx of new guests and returning foodies to your restaurant? Take a look at insights to help garner more traffic.
Presented by: Andrea Michel, Channel Marketing Manager at Upserve

Escape the Social Feed
With all the noise emerging in social media and new technology evolving constantly, how do you know which social strategy (if any) is right for you? In this session, explore a variety of social platforms to help you evaluate the best way to reach your ideal customers. You’ll hear about both high-tech and low-tech solutions that are cost effective to get you in front of the right customers more often, with a great ROI! As well as the key strategies and messaging to reach the three generations that exist in our society.
Presented by: Laura Leszczynski, VP of Marketing at The Spire Group
Sponsored by Reinhart Foodservice

10 Things You Need to Know about the Restaurant Industry
National Restaurant Association research provides a 360-degree view of the industry covering trends, challenges and opportunities to help restaurant operators make smart, strategic decisions and grow their business. By understanding what’s going on today, you’ll have a better idea of what might happen tomorrow.
Presented by: Annika Stensson, Director of Research Communications at the National Restaurant Association

State Of Local Marketing: A Roadmap for Local Marketing in 2017 & Beyond
As the marketing landscape rapidly evolves and a seemingly endless supply of new marketing techniques appear, it becomes increasingly difficult to determine the best way to reach consumers. Based on a national survey of more than 2,100 small business and the analysis of millions of dollars’ worth of co-op marketing investments made by brands over the past five years, Brandmuscle’s State of Local Marketing Report reveals the latest trends in local marketing and where to focus your time and budget.
Presented by: Clarke Smith, Chief Strategy Officer of Brandmuscle
Sponsored by Reinhart Foodservice

Mapping the Restaurant Technology Landscape
Consumers expect tech offerings from restaurants, but do you know which ones they prefer and how to implement them? This session will present research to help you uncover the right tech options and serve up the best customer experience possible to drive loyalty and growth. Research findings include: mobile payment opportunities, smartphone apps and activities and leading-edge tech interest.
Presented by: Annika Stensson, Director of Research Communications at the National Restaurant Association

Farm to Fork: How to Use Local Farm Ingredients
Midwest Foodservice Expo March 13-15, 2017
The current pressure on restaurateurs and purveyors alike to embrace seasonal and regional ingredients is at a national all-time high. This talk will feature real strategies, so that every restaurateur can incorporate more of what is grown locally into their business. This panel of experts will share their tips on finding a farm or purveyor who can meet your challenges of scale, consistency and cost as well as how to synchronize pricing, inventory flow and supply chain.
Presented by: Kyle Cherek, Host of Wisconsin Foodie; Dan Sidner, Co-owner of Black Shoe Hospitality Group; Drew & Jamie Baker, Co-owners of Love Rock Farms; Zak Baker, Executive Chef for Pizza Man

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