- Personalize WRA certificates with your logo at no cost
- Certificates are available in increments of $10 to $75
- Recipients may choose from thousands of restaurants
- Volume discounts for large orders
- Tax benefits for corporate purchases
- Employee recognition
- Holiday gifts
- Customer appreciation
- Client appreciation
- Sales incentives
- Customer promotions
- Thank you gifts
- Over half (52.3%) of consumers say gift certificates are their top gift preference (NRF)
- 83% of employers use gift certificates in their incentive programs (IGCC)
- Restaurant gift certificates are the #1 type of incentive purchased (IGCC)
- Recognizing performance is the leading objective for using gift certificates (IGCC)
- 92% of workers say they achieve their goals due to incentives (ISPI)
- Top employees cite a lack of rewards and recognition as the most common reason for leaving a company (Kepner-Tregoe)
- The most popular gift value falls between $25 and $50 (IGCC)
Source data from the Incentive Gift Certificate Council (IGCC) of the Incentive Marketing Association, National Retail Foundation (NRF) and International Society of Performance Improvement (ISPI)
Wisconsin Restaurant Association offers up to 10% off the total price* for corporate gift certificate purchases. The scale is as follows:
$1,000 to 4,999.............2.5%
$5,000 to 9,999................5%
$10,000 to 14,999........7.5%
$15,000 and up..............10%
*A $1.00 processing fee is charged per certificate.
This fee covers postage, print costs and staff resources.
Giving Gifts to Clients
A company can give a WRA gift certificate up to $25 to a customer and it is a 100% tax deductible business expense. If the gift certificate is over $25, only the first $25 is deductible.
Business-to-Business Gifts
If the gift certificate is given to a company rather than an individual, then the gift is 100% tax deductible regardless of price.
Employee Incentives & Recognition
A business that gives WRA gift certificates to its employees can take a 100% tax deduction ONLY if the value of the certificate is added to the employee's W-2 form as income. Otherwise, the gift is non-tax-deductible.
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