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Tracy Kosbau
Vice President of Marketing and Public Relations

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April 21, 2011

Local Restaurant Owner Honored As Outstanding Restaurateur of the Year

Tina Tryggestad, owner of The Cheese Corner in La Crosse and Viroqua, was honored as the Outstanding Restaurateur of the Year (OROY) by the Wisconsin Restaurant Association (WRA) La Crosse Chapter, made up of La Crosse, Monroe, Jackson, Trempealeau and Vernon counties.

The OROY award was presented to Tryggestad on Tuesday, January 11, 2011, at a WRA chapter meeting at the historic Piggy’s Restaurant. Senator Kapanke and Representative Schilling were both in attendance to present a Legislative Citation to Tryggestad acknowledging corporate citizenship. On Tuesday, March 22, Tryggestad will also be honored with a commendation medal at the 2011 WRA Awards Dinner gala, taking place at the InterContinental Hotel in downtown Milwaukee. The OROY award is given by fellow members of the WRA La Crosse Chapter based on success in business, community service and dedication to the restaurant industry.

Tryggestad has been involved in the foodservice industry for nearly 25 years, working at the Cheese Corner since age 13. In business since 1986, Tryggestad purchased the Viroqua store from her mother in 1999. In 2007, she opened the La Crosse location. The Cheese Corner sells gourmet sandwiches, Wisconsin cheese and top-quality deli meats.

Tryggestad has worked extensively to support and promote the foodservice industry. She has been active in the WRA, serving on the chapter Board of Directors. She the current President of the WRA La Crosse chapter. She is also a member of key local organizations including, the Best Independent Restaurant Association, Restaurant Marketing Systems Platinum Plus, the Viroqua Partners, the La Crosse Chamber of Commerce and the La Crosse Area Convention and Visitors Bureau. In addition, Tryggestad has spoken to multiple business classes in the Viroqua School District and has taught Junior Achievement at Viroqua Middle School.

Tryggestad has two children and lives in La Crosse with her husband Lance.

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WRA represents a broad range of foodservice operations and is dedicated to promoting and improving the restaurant industry. For more information, visit www.wirestaurant.org.

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Wisconsin Restaurant Association • 2801 Fish Hatchery Rd. • Madison, WI 53713 • Tel: 608.270.9950 • Toll Free: 800.589.3211 • FAX: 608.270.9960