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Restaurants would be required to provide detailed nutrition information
for individual menu items, similar to the black and white labels
found on retail foods.
How would this affect restaurants?
A common misperception is that labeling would affect only chain
restaurants, and this might be the case, initially. But it is likely
that lawmakers (and customers!) would soon expect all restaurants
follow suit.
Think about how this would affect a restaurant's ability to honor
customer requests for substitutions, offer daily specials, or even
print a readable menu! Suppliers to the industry would also be affected.
Where does WRA stand on this issue?
Mandatory menu labeling is a simplistic approach that would burden
not only restaurants, but also the state and local entities charged
with enforcement. It will be difficult, if not impossible, to create
mandates that our diverse and complex industry can reasonably comply
with, and it will be costly to enforce such mandates.
Nutrition labeling itself isn't a bad idea. Indeed, as more customers
grow interested in nutrition, demand for this type of information
will increase. This is one reason many large chain operators have
already invested in labeling. We expect that many successful independent
restaurants will also make changes to meet customer demand for more
nutrition information.
WRA encourages restaurants to voluntarily provide customers with
as much nutrition information as they reasonably can. This might
mean providing nutrition information for an entire menu, if practical
and affordable. Or, it might mean labeling one or two entrees to
start.
Update:
Currently, four states and Washington D.C. have menu labeling legislation
pending. See
map.
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