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Members only:
Tell
WRA about your approach to healthy lifestyles
Barbara Behling,
Director of Public Relations,
Culver Franchising System, Inc.,
Prairie du Sac
Culver's is putting the finishing touches on an interactive website that allows customers to "build a product" and get detailed nutrition information for each item. For instance, you can find out how much calcium an extra slice of cheese adds, or see how many calories "holding the mayo" would save. "Making nutritional information available to guests fits into our culture of service," says Behling. "It helps our customers make the right choices for their diet." The company has also developed four brochures designed to educate customers on how they can enjoy Culver's as part of their balanced lifestyle. They include Nutritional Information, an Allergen Guide, along with Balance and Choices brochures.
Dale Leffel,
Belvedere Supper Club,
Marshfield
Leffel has begun providing customers with health tips for the day, such as the benefits of certain vitamins or foods. He also points out that his large menu offers a variety of dietary choices. "It’s amazing how many people don't realize what’s available to them," Leffel says. "When you get a four-page menu, there's a lot to read. Just ask questions."
Jean Landreman,
Landreman Family Restaurant,
Kaukauna
Landreman was invited to a meeting on obesity for Outagamie and Winnebago counties. Organized by the local health department, the meeting included schools, hospitals and area businesses. Despite her initial nervousness, the group welcomed Jean and her unique industry insight. When menu labeling was discussed at a recent meeting, Jean spoke up about her concerns. She found most people hadn't thought about how unworkable labeling would be for most restaurants. "People thanked me for coming," she says. "It really helped that I was there to share our point of view."
Linda Wendt,
Wendt's on the Lake,
Van Dyne
Wendt recently photocopied the "3 Steps to a Healthy Lifestyle" brochure to hand out to customers. "The response was really positive," Wendt says. "My customers appreciated the tips and it got them talking about lawsuits and labeling. I was pleased to learn that most wholeheartedly agree with my point of view!" Wendt has also posted signs that encourage customers to "ask about our healthy menu options."
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