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Expo Sessions

Press Room

Attending Media

The Midwest Foodservice Expo (MFE) is the region's premier annual foodservice and hospitality industry trade show and conference. As the largest industry event in Wisconsin, MFE brings top foodservice executives and professionals together with leading suppliers from around the country, offers 14 hours of educational programming and provides relevant solutions to today's business challenges.

View 2020 Press Release

The Midwest Foodservice Expo has a proven track record of bringing thousands of attendees from every segment of foodservice, including fine dining restaurants, quickservice, bakeries, taverns, hotels, schools, institutions, convenience stores, contract feeders, grocery stores and more. Hundreds of exhibitors from around the country showcase products and services to these buyers over three days. Now in it's 87th year, MFE will once again bring exciting features and events to serve the foodservice and hospitality industry.

The Midwest Foodservice Expo is hosted at the Wisconsin Center in Milwaukee, Wisconsin's largest city, where the greatest concentration of foodservice licenses are held. Produced by the Wisconsin Restaurant Association, which represents over 50% of the foodservice and hospitality market in the state, MFE reaches out to the best in the industry.


Free Media Pass

Attendance to the Midwest Foodservice Expo is open only to people that own, manage or work at a foodservice or hospitality outlet. Media representatives may receive a free pass with proof of credentials. Contact Tracy Kosbau for more information.

Media Contact Info

Wisconsin Restaurant Association
2801 Fish Hatchery Road
Madison, Wisconsin 53713
608.270.9960 FAX

Tracy Kosbau
Vice President of Marketing and Public Relations
Cell: 608.698.5853


March 22-23, 2021

Wisconsin Center
400 W. Wisconsin Ave.
Milwaukee, WI


Exhibit Hours

Monday, March 22:  10 am - 5 pm

Tuesday, March 23:  9 am - 4 pm