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Something Specials from Wisconsin

Our Partners

The Midwest Foodservice Expo establishes partnerships with multi-unit operators, industry associations and leading suppliers to strengthen the industry as a whole. These valuable partnerships help work to build the best educational programs, industry events and helps provide expertise for every corner of foodservice at the Midwest Foodservice Expo and the Restaurant Marketing Symposium.


Show Producer: Wisconsin Restaurant Association

As the show’s producer, the Wisconsin Restaurant Association (WRA) plays an integral role in the success of the Midwest Foodservice Expo. WRA members include thousands of foodservice businesses representing virtually every size and style of restaurant, beverage and foodservice establishment in the state. The WRA mission is dedicated to the success of the foodservice and hospitality industry.

WBA logo

The Wisconsin Bakers Association (WBA) is a membership of retail and small wholesale bakeries, multi-unit operations, supermarket bakeries and specialty shops. WBA brings bakers and those in allied trades together through special events such as workshops, conferences, conventions and member events.

ACF Milwaukee Chapter logo

ACF Chefs of Milwaukee is the Milwaukee-area chapter of the national American Culinary Federation. Their mission is to make a positive difference for culinarians through education, apprenticeship and certification, while creating a fraternal bond of respect and integrity among culinarians everywhere.

ACF logo


Kickapoo Coffee logo

Farmer focused since 2005, Kickapoo Coffee has the desire to measure up to strict standards we set for ourselves, from field to final package. We seek out relationships with farmers whose restless quest for excellence matches our own. Kickapoo Coffee has been driven by a twin-focus: great tasting coffee and fairness to farmers. That dual passion stems directly from our co-owners--Caleb Nicholes, whose background in boutique wines and the culinary arts translated well to the world of specialty coffee; and TJ Semanchin, whose studies in sustainable development throughout Latin America led him to a life in coffee. At our core, we are committed to making coffee better and making it better for all parties involved.

Catering Magazine logo

As a business-to-business trade magazine is dedicated to the professional catering industry, Catering Magazine is a bi-monthly publication providing insight, ideas and information on the business aspects pertaining to off-premise catering across the country.



Foodservice News logo
Foodservice News holds a unique place in the food and beverage industries in the greater Minnesota area. The publication writes about what’s new and noteworthy in the restaurant scene, and also covers the business side of running a foodservice operation. It also includes a focus on institutional dining, commodities, restaurant openings, best practices and the unique personalities that dominate foodservice.
Food Industry News logo

Foodservice readers rely on Food Industry News for news on all aspects of the industry, for important information on leadership and how to have a more successful operation.


Foureva Productions logo

Foureva Productions is a video production company in Milwaukee with experience in strategic marketing and advertising. Their production team can fuse your digital goals with the artistic creativity of video. The agency helps companies tell stories with branded films and commercials with bold storytelling, cinematic production value, and exciting innovation.

Upserve logo

Upserve is the magic ingredient that helps restaurateurs thrive, putting everything they need in one place. In a single platform, Upserve offers the market-leading restaurant point of sale: Breadcrumb POS by Upserve; actionable analytics through Upserve HQ; transparent processing with Upserve Payments; automated inventory and ordering with Upserve Inventory; mobile restaurant management with Upserve Live, and seamless integration with leading third-party restaurant apps via the Upserve Marketplace. Over 10,000 restaurants use Upserve to manage relationships with more than 57 million active diners, process over $12 billion in annual sales, and serve over 36 million meals per month. Upserve is headquartered in Providence with additional offices in San Francisco, Denver, New York City, Chicago and Tel Aviv.

Milwaukee Chapter Bartender’s Guild is a non-profit trade association dedicated to service industry professionals and their community, uniting dedicated bartenders in service to the traditions of the trade.


WH&LA logo
The Wisconsin Hotel & Lodging Association (WH&LA) is a non-profit trade association representing hotels, motels, resorts, inns, bed & breakfasts, condos and vacation homes throughout the state since 1896.
CMAA logo

The Club Managers Association of America (CMAA) Wisconsin Badger Chapter advances the profession of club management by providing its members with education and expertise to deliver an exceptional club experience.



GCOW logo

Golf Course Owners of Wisconsin (GCOW) supports golf course owners and operators in Wisconsin. By representing and working on behalf of Wisconsin's courses, they serve to promote, protect and educate its members of all sizes.