Something Specials from Wisconsin

Our Partners

The Midwest Foodservice Expo establishes partnerships with multi-unit operators, industry associations and leading suppliers to strengthen the industry as a whole. These valuable partnerships help work to build the best educational programs, industry events and helps provide expertise for every corner of foodservice at the Midwest Foodservice Expo and the Restaurant Marketing Symposium.


Show Producer: Wisconsin Restaurant Association

As the show’s producer, the Wisconsin Restaurant Association (WRA) plays an integral role in the success of the Midwest Foodservice Expo. WRA members include thousands of foodservice businesses representing virtually every size and style of restaurant, beverage and foodservice establishment in the state. The WRA mission is to provide members the services and tools to be successful through advocacy, education and communication.

WBA logo

The Wisconsin Bakers Association (WBA) is a membership of retail and small wholesale bakeries, multi-unit operations, supermarket bakeries and specialty shops. WBA brings bakers and those in allied trades together through special events such as workshops, conferences, conventions and member events.

ACF logo

The American Culinary Federation, Inc. (ACF) is a professional, organization for chefs and cooks. It was founded in 1929 by three chefs’ organizations: Société Culinaire Philanthropique, Vatel Club and Chefs de Cuisine Association of America. Since inception, the ACF organization promotes the professional image of American chefs worldwide through education of culinarians.

ACF Milwaukee Chapter logo

ACF Chefs of Milwaukee is the Milwaukee-area chapter of the national American Culinary Federation. Their mission is to make a positive difference for culinarians through education, apprenticeship and certification, while creating a fraternal bond of respect and integrity among culinarians everywhere.

Catering Magazine logo

As a business-to-business trade magazine is dedicated to the professional catering industry, Catering Magazine is a bi-monthly publication providing insight, ideas and information on the business aspects pertaining to off-premise catering across the country.
Food Industry News logo

Foodservice readers rely on Food Industry News for news on all aspects of the industry, for important information on leadership and how to have a more successful operation.
Upserve logo

Upserve is the magic ingredient that helps restaurateurs thrive, putting everything they need in one place. In a single platform, Upserve offers the market-leading restaurant point of sale: Breadcrumb POS by Upserve; actionable analytics through Upserve HQ; transparent processing with Upserve Payments; automated inventory and ordering with Upserve Inventory; mobile restaurant management with Upserve Live, and seamless integration with leading third-party restaurant apps via the Upserve Marketplace. Over 10,000 restaurants use Upserve to manage relationships with more than 57 million active diners, process over $12 billion in annual sales, and serve over 36 million meals per month. Upserve is headquartered in Providence with additional offices in San Francisco, Denver, New York City, Chicago and Tel Aviv.

WH&LA logo

The Wisconsin Hotel & Lodging Association (WH&LA) is a non-profit trade association representing hotels, motels, resorts, inns, bed & breakfasts, condos and vacation homes throughout the state since 1896.
CMAA logo

The Club Managers Association of America (CMAA) Wisconsin Badger Chapter advances the profession of club management by providing its members with education and expertise to deliver an exceptional club experience.
GCOW logo

Golf Course Owners of Wisconsin (GCOW) supports golf course owners and operators in Wisconsin. By representing and working on behalf of Wisconsin's courses, they serve to promote, protect and educate its members of all sizes.
WBBA logo

The Wisconsin Bed and Breakfast Association (WBBA) was created by innkeepers dedicated to maintaining high standards of hospitality. Wisconsin's finest Bed & Breakfasts and Inns have chosen to join WBBA - present membership consists of contemporary urban B&Bs, cabins on the water, historic estates, eco-inns and B&Bs for destination weddings, each with one-of-a-kind rooms.