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Schedule

Customize My ltinerary
Select the events you want to attend from the right-hand column, then press the "Create Printable Itinerary" at the bottom of this page for a personalized guide on where you need to be.

All events are included with Expo registration, unless otherwise noted.

Not yet registered? Sign up here

Last Year's Schedule
The 2019 schedule will be released in January 2019.

Register online for $30
Onsite registration is $45

Show Floor Hours:
Monday
Tuesday
Wednesday
  11am-5pm
10am-4pm
10am-3pm
Sunday, March 11, 2018
Time Event Speaker
(if applicable)
Cost Additional
Notes
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Itinerary
4:00 - 7:00 pm Pre-Prohibition Historic Bar Tour   $60 Register in advance 333 W Kilbourn Avenue
Monday, March 12, 2018
Time Event Speaker
(if applicable)
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10:00 am Keynote address:
Eric Chester
Eric Chester, CSP, CPAE Award-Winning Speaker and Bestselling Business Author Free!

Seating begins at 9:30
Sponsored by Society Insurance

1st Floor - Ballroom AB
11:00 am Show Floor Opens       3rd Floor - Exhibit
Halls BCD
11:00 am Charitable Auction and 50/50 Raffle Open    

Proceeds benefit WRA Education Foundation

3rd Floor Exhibit Hall - Booth 636
11:30 am - 12:15 pm The Perfect Petit Four Chef Julia Steinhiser Free!   3rd Floor Exhibit Hall - Pastry Studio
11:30 am - 12:30 pm Skyrocket Your Reputation with Social Media Spencer X. Smith Free! Sponsored by Reinhart Foodservice 2nd Floor - 201B
11:45 am - 12:45 pm Hire, Train, Reward, Retain – Building a Team of Top Performers TJ Schier Free!   2nd Floor - 202C
12:45 - 1:45 pm How to Use Effective Storytelling to Showcase your Brand on Social Elly Deutch Free! Sponsored by Reinhart Foodservice 2nd Floor - 202B
12:45 - 1:45 pm Shaping the Future:  The macro forces, consumer and industry trends shaping foodservice Tracy Clark Free! Sponsored by Reinhart Foodservice 2nd Floor - 202D
1:00 - 2:00 pm Customer Service Culture: Creating a Connective Dining Experience Kyle Cherek’s moderated panel
Panelists: Lacey Reichwald, Joe Bartolotta, Kate Cristobal, Jason Ilstrup
Free!   2nd Floor - 203B
2:15 - 3:15 pm Stand Out from the Crowd David Caruso Free! Sponsored by Reinhart Foodservice 2nd Floor - 201B
2:15 - 3:15 pm Restaurant Website A to Z Chris Remington Free! Sponsored by Reinhart Foodservice 2nd Floor - 202B
2:30 - 3:15 pm The Magic of Macarons Franci Hencke Free!   3rd Floor Exhibit Hall - Pastry Studio
4:00 pm Charitable Auction and
50/50 Raffle Closes
    Proceeds benefit WRA Education Foundation 3rd Floor Exhibit Hall - Booth 636
4:15 pm College Culinary Arts Competition Awards   Free! Sponsored by Jones Dairy Farm and Wisconsin Milk Marketing Board 3rd Floor Exhibit Hall
5:00 pm Show Floor Closes       3rd Floor - Exhibit
Halls BCD
5:30 - 7:30 pm Toast and Roast Party   $30 Register in advance Marcus Center for the Performing Arts, Bradley Pavilion
929 N Water Street
7:00 pm The Evolution of Rock & Roll—
A Dinner with Kyle Cherek
Hosted by Kyle Cherek of Wisconsin Foodie $60 Register in advance The Rumpus Room
1030 N Water Street
Tuesday, March 13, 2018
Time Event Speaker
(if applicable)
Cost Additional
Notes
Location Add
To My
Itinerary
8:00 am - 5:00 pm ServSafe Food Manager Certification Register in advance:
Spanish / English Review
Members $137.95

Non-members $172.95
Break from 12:45 – 2:15

English: 1st Floor - 103C

Spanish: 1st Floor - 103D

9:30 - 10:30 am Managing Reviews Kay-Tee Olds Free! Sponsored by Reinhart Foodservice 2nd Floor - 201B
9:30 - 10:30 am How to Build Your Own Website Brian Lee, APR Free! Sponsored by Reinhart Foodservice 2nd Floor - 202B
10:00 am Show Floor Opens       3rd Floor - Exhibit
Halls BCD
10:00 am Charitable Auction and 50/50 Raffle Open     Proceeds benefit WRA Education Foundation 3rd Floor Exhibit Hall - Booth 636
10:00 - 11:00 am Business Essentials – The basics of managing your business Joseph Hastreiter Free! 2nd Floor - 202C
10:30 - 11:15 am The Wonder of Watercolor Cakes Chef Jen McClure Free!   3rd Floor Exhibit Hall - Pastry Studio
10:30 - 11:30 am Creating a Food Safety Culture & Competencies Peg Dorn Free! Brought to you by Wisconsin Bakers Association 1st Floor - 102C
11:00 am - 12:00 pm Three Key Principles of Success for Small Businesses Brian Mattingly Free! Sponsored by Reinhart Foodservice 2nd Floor - 201B
11:00 am - 12:00 pm Food Trends – Meeting the Needs of Tomorrow’s Consumer Kevin Anderson Free! Sponsored by Reinhart Foodservice 2nd Floor - 202B
11:30 am - 12:30 pm Three Ingredients for an Outstanding Workplace Culture Kyle Cherek’s moderated panel
Panelists: Susan D. Terry, Nell Benton, Phillip Hurley, John Gadau
Free!   2nd Floor - 203B
12:00 - 1:00 pm Mobilize Your Restaurant Kay-Tee Olds Free!   2nd Floor - 202D
12:30 - 1:30 pm The Latest Update on the Trans Fat Free Shortening Story Mitch Riavez Free! Brought to you by Wisconsin Bakers Association 1st Floor - 102C
12:30 - 1:30 pm 5 Digital Strategies to Drive Guest Engagement for Your Restaurant Chad Horn Free! Sponsored by Reinhart Foodservice 2nd Floor - 202B
12:30 - 1:30 pm Culture Chicken / Brand Egg—which comes first? D.P. Knudten Free! Sponsored by Reinhart Foodservice 2nd Floor - 201B
1:00 - 2:00 pm

Active Shooter Preparedness

Brian Anderson and Adam Olijnyk Free!   2nd Floor - 202C
1:45 - 2:30 pm Baking Pretzels, Pretzel Rolls and Buns Ralf Tschenscher Free!   3rd Floor Exhibit Hall - Pastry Studio
2:00 - 3:00 pm Using Data Science to Design the Perfect Menu Upserve Free! Sponsored by Reinhart Foodservice 2nd Floor - 201B
2:00 - 3:00 pm Pragmatic Marketing for Independent Restaurants John Kuehl Free! Sponsored by Reinhart Foodservice 2nd Floor - 202D
2:30 - 3:30 pm Delivery – Is it the Right Fit for Your Restaurant? Jefferson Badger Free!   2nd Floor - 202C
3:00 - 3:45 pm Gluten-Free Cookies that Don’t Taste Gluten-Free Maureen Schuerman Free!   3rd Floor Exhibit Hall - Pastry Studio
3:00 pm Charitable Auction and
50/50 Raffle Closes
    Proceeds benefit WRA Education Foundation 3rd Floor Exhibit Hall - Booth 636
4:00 pm ProStart Invitational Awards     Sponsored by Gordon Food Service, Culver’s VIP Foundation, Vollrath & Wisconsin Beef Council 1st Floor – Ballroom AB
4:00 pm Show Floor Closes       3rd Floor - Exhibit
Halls BCD
5:30 - 8:30 pm BBQ, Bourbon & Beer Dinner Tour   $60 Register in advance 333 W Kilbourn Avenue
5:30 pm WRA Awards Gala   $100 per person Register in advance
Proceeds benefit WRA Education Foundation
Hyatt Regency
Wednesday, March 14, 2018
Time Event Speaker
(if applicable)
Cost Additional
Notes
Location Add
To My
Itinerary
10:00 am Show Floor Opens       3rd Floor - Exhibit
Halls BCD
10:00 am Charitable Auction Opens     Proceeds benefit WRA Education Foundation 3rd Floor Exhibit Hall - Booth 636
10:00 - 11:00 am Workforce: From recruitment to retention Andrew Nussbaum Free!   2nd Floor - 202C
11:00 - 11:45 am St. Patrick’s Day Cookie Hookie Rachel Rick and Katie O'Neil Free!   3rd Floor Exhibit Hall - Pastry Studio
11:30 am - 12:30 pm Changes to the Wisconsin Food Code and Licensing Rules Jim Kaplanek Free!   2nd Floor - 202B
12:30 - 1:15 pm Gluten-Free Apple Pie and Gluten-Free Chicken and Sweet Potato Empanadas Rachel Rick and Katie O'Neil Free!   3rd Floor Exhibit Hall - Pastry Studio
1:00 - 3:00 pm ServSafe Manager Proctored Exam Only   $60 Register in advance
Check-in 12:30 pm
2nd Floor
2:00 pm Charitable Auction Closes     Proceeds benefit WRA Education Foundation 3rd Floor Exhibit Hall - Booth 636
3:00 pm Show Floor Closes       3rd Floor - Exhibit
Halls BCD

Call for Speakers
Learn more about how you can participate in the Expo's
educational program line-up by becoming a speaker.

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Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
608.270.9950
608.270.9960 FAX
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