Pre Show Prep

Exhibitor Service Manual

The Exhibitor Service Manual contains important information that helps exhibitors complete their planning for the Midwest Foodservice Expo. The manual contains detailed move-in and move-out information, instructions for ordering exhibitor badges, hotel options, service order forms and a variety of other essential information.

The 2019 Exhibitor Service Manual will be released the first week in December. We'll notify our exhibitor contacts by email as soon as the content is available.

 

Download the Exhibitor Service Manual

The full manual is a large file (133 pages), so download times may vary depending on the speed of your internet connection. If your browser fails to open the file successfully, you can right click the link and use the "Save As" feature to download the file to your computer instead of opening up the file in your browser window.

Download the Manual 

The 2019 Manual will become available in December 2018.

Introduction & Table of Contents

Download All Introduction & Table of Contents - Coming Soon

  • Welcome Letter
  • Table of Contents (2 pages)
  • Pre-Show Planning Checklist
  • Deadline Calendar

General Expo Information

Download All General Expo Information - Coming Soon

  • General Information
  • Exhibitor Services
  • Official Contractor
  • Move-In/Move-Out General Info
  • Map of Downtown Milwaukee
  • Driving Directions & Parking Guide (2 pages)
  • Hotel Information
  • Airline Travel
  • Milwaukee Entertainment
  • Where's the Nearest...?

Pre-Show Preparation

Download All Pre-Show Preparation - Coming Soon

  • Exhibitor Badge Information
  • New & Featured Products
  • Customized Invitation Opportunity
  • Preferred Customer Passes
  • WRA Membership Mailing List
  • Program Logo Upgrade
  • Program Advertising
  • WR Magazine Advertising
  • Additional Marketing Tools
  • Charitable Auction
  • Awards Gala

Rules & Regulations

Download All Rules & Regulations - Coming Soon

  • Move-In / Move-Out Procedures
  • Move-Out Procedures
  • Directions to Loading Dock
  • Booth Design Regulations
  • General Rules & Regs
  • Vehicle Display Regulations - Wisconsin Center
  • Facility Rules & Regs - Wisconsin Center
  • Sampling Guidelines - Wisconsin Center
  • Sanitation/Cooking Guidelines
  • Insurance & Security Information

Ordering & Payment Info - Valley Expo & Displays

Download All Contractor Ordering & Payment Info - Coming Soon

  • Welcome & Ordering Exhibitor Services - Valley Expo & Displays
  • General Show Information - Valley Expo & Displays
  • Recap of Cost & Payment - Valley Expo & Displays
  • Third Party Billing - Valley Expo & Displays

Freight & Labor

Download All Freight & Labor - Coming Soon

  • Dock Pass Paper Request -or- Online Dock Pass Request
  • Exhibitor Appointed Contractors (EACs)
  • EAC Authorization Form
  • EAC Badge Order Form
  • EAC Info & Form - Valley Expo & Displays
  • Shipping Information
  • Shipping Labels - Advance Shipment
  • Shipping Labels - Direct Shipment
  • YRC Freight Info
  • Advance Shipment Freight Handling
  • Direct Shipment Freight Handling
  • Freight Service Questionnaire
  • Outbound Shipping
  • Outbound Bill of Lading
  • Event Labor - Exhibitor Supervised
  • Event Labor - Valley Supervised
  • Forklift Service
  • Booth & Exhibit Porter Service

Furniture & Custom Rentals

Download All Furniture & Custom Rentals - Coming Soon

  • Carpet Special
  • Booth Carpet
  • Show Specials for Booth Packages
  • Tables & Chairs
  • Accessories
  • Specialty Furnishings
  • Portable & Modular Displays
  • Sign & Banner Creation
  • Plant & Floral

Rental Services & Utilities

Download All Rental Services & Utilities - Coming Soon

  • Information Technology (IT), Electrical & Mechanical
  • Audio Visual 
  • Sign & Banner Hanging
  • Credit Card Authorization - Wisconsin Center
  • Lead Retrieval