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Crowd at Expo


The Midwest Foodservice Expo unites thousands of food & beverage professionals and hundreds of exhibits over three days to do business. It’s all about what defines trends of the trade—new products, services and everything in between. If you sell to the foodservice industry, there’s no question you should exhibit at this show.


Alex Liautaud

Questions about exhibiting?

Alex Liautaud



About Exhibiting

MFE is the largest gathering of food and beverage execs in the state, offering a powerful marketing advantage for industry suppliers seeking to broaden their network across every segment of foodservice.

See how exhibitors get face-to-face access with 1,000s of decision makers including chefs, restaurant owners, managers and F&B executives in the Exhibitor Prospectus.

View Prospectus

Reserve Your Booth

2019 Exhibitor List

booth icon

Alcohol Vendors

The Liquid Lounge - an event area held inside the 2019 MFE exhibit hall - provides a relaxed and fun environment for buyers to go to talk about their business’s bar program and how they can increase their sales.

Learn about this exclusive opportunity to build your beverage brand in a high-traffic area of the MFE show floor.

Info on the Lounge

Exhibit in the Lounge

MFE Crowd

Buy Your Booth

Professionals from all corners of F&B come to MFE looking for products to define their next year and to help increase their bottom line.

These buyers want to talk to people they're already working with, as well as meet new suppliers for their business. Will you be here to greet them on the Expo show floor?

Exhibit rates start at just $2,130 for a 10' x 10' space. Contact Alex at 608-216-2821 to begin selecting your ideal booth location!

Reserve Booth Online

PDF Contract

Attendee Resources


Please click here (and save to desktop) for a PDF of the Exhibit Space Contract.

Some web browsers will allow you to fill out the PDF form and click 'Submit' but this is not advised due to compatibility issues.

Once downloaded, please fill out, save and email to Alex Liautaud or print and fax to 608.270.9950.

Download Contract PDF