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Something Special from Wisconsin
Attendee Resources

Ads & Enhancements

MFE has a variety of adds-ons, advertising and marketing enhancements to support your outreach goals with foodservice executives.

Communicate with with your target audience through print, digital and face-to-face opportunities. When you're looking to make a big impact with buyers, think about these options.

  • Digital Upgrades
  • Customer Admission Passes
  • Magazine Ads
  • Show Program Ads
  • Exclusive Emails
  • WRA Mailing List
  • Sponsorship

It's all about... going beyond the booth.

crowd at Expo

Digital Upgrades

MFE offers digital upgrades to exhibitors to enhance their online presence within the Exhibitor Listing and Floorplan. 

Upgrades to your digital booth can include an expanded profile, feature icon, press releases, videos, show specials and premium placement.

Upgrade Packages

Product Showcase

For 2019 only, all exhibitors are granted one product listing for the Product Showcase. For additional product listings, upgrade your digital package and submit products to be featured before the Expo begins!

Bonus exposure: Participate in the digital upgrade program and we’ll highlight your company and a product in a special area of the printed Exhibit Directory & Show Program, available to all attendees.

MFE Cheese Exhibitor

Customer Passes

Offer Free Admission to Your Customers

Distribute free three-day passes to your best customers. Preferred Customer Passes are just $5 each – a $25 savings on advance registration!

Use these passes to invite customers to see you at the show, instead of a service call to their business. Mention the full line-up of training offered. Offer to them as an employee incentive for their best help.

Preferred Customer Passes are a great way to show your customers you care.

Order Passes

Men in AislesShow Program Ad

Promote your show specials and giveaways or simply stand out from the rest with an ad in the Show Program & Exhibit Directory.

This key booklet is available to all show attendees, offering a nice way to reinforce your presence on the show floor. Ads start at $795 for a half page.

Learn More


ExpoMagazine Advertising

Advertise in Wisconsin Restaurateur magazine, a printed and digital foodservice-focused publication. The 1st Quarter issue mails mid-February to 12,000+ food and beverage professionals. Ads start at $1,505 for a half page.


New for 2019! The 1st Quarter issue will be a special double feature, with heightened Midwest Foodservice Expo cover and content.


Space request deadline is January 11, 2019


Learn More



Exclusive Email Blast

Create your own customized message previewing products you’ll be showing at the Expo, incentives or whatever it is you want buyers to know before they come see you at the show or as a follow-up to continue the momentum.



Learn More



Men in AislesWRA Mailing List

MFE exhibitors have the opportunity to purchase the Wisconsin Restaurant Association membership list at a discounted rate.

Contact Ryan Pettersen for details.


Liquid Lounge

Become a Sponsor

Be seen as a thriving supporter in the industry.


A wide range of customized sponsorships solutions will help deliver on your key business objectives.


Opportunities range from traditional sponsorships to unique partnerships at a variety of commitment levels.


Contact Dawn Faris to learn more about options for sponsors and partners.