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Pre Show Prep
MFE Exhibitors

NEW! Multi-Media Upgrade – $349

Take advantage of this budget conscious upgrade. Each upgrade features (1) product or service through multiple mediums. (Deadlines may apply for print pieces)

  • E-blast sent to F&B operators before the Expo
  • Facebook & Instagram posts (1 each)
  • MFE Program & Exhibit Guide • Winter/Spring issue of the Wisconsin Restaurateur, a circulation of 14,000+ foodservice professionals
  • MFE website leading up to the Expo

Upgrade Today

Included with Your Space

  • Exhibitor Badge Allotment
    Variable quantity based on exhibit space size
  • Black Pipe and Drape Partitions
    If you would like to bring in your own booth furnishings, you’re more than welcome. Additional booth furnishings must be ordered through Valley Expo & Displays at 815.873.1500
  • Wi-Fi Service
    Internet is provided in the exhibit hall. If a constant connection is vital to your booth, please order a hardline through the convention center at 414.908.6053. The center also handles water and electrical orders
  • Custom Invitation Partnership
    Select foodservice and hospitality guests you’d like to invite to the Expo at a discounted rate, using a branded invitation we create for you
  • Ice, Freezer & Refrigeration Storage
    All complimentary, and no reservation required; Bring your own container for ice transport
  • Open Loading Dock & Non-Union Hall
    Just print off a dock pass before you head out and that’s your ticket in
  • 24 hour Exhibit Hall Security
    Although there can’t be eyes on everything all at once, we take the best precautions we can
  • Booth Presentations
    Let us know about a 10-15 minute talk or demo within your exhibit space and we’ll market your presentation; 300 sq. ft. spaces or larger
  • Wednesday Customer Passes
    Based on the size of your exhibit space, receive complimentary passes for your customers
  • Social Video Feature
    Let the foodservice community know you’ll be at the show and what they should expect to see
  • Buyer Matching List
    Contact information of pre-registered attendees distributed post-show for quick follow-ups
  • New Exhibitor Consultation
    Schedule a time to chat with show management to ensure “You’ve got this”
  • Offer Free Admission to Your Customers:
    Preferred Customer Passes are just $5 each – good any day of the show! Use these passes to invite your customers to see you at the show instead of a service call to their business.
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Included Marketing Tools

NEW! Social Video Feature

Let the foodservice world know you’ll be at the Expo and give them a sneak peek of what they’ll see at your booth. Email for your 30-second video guidelines.

In addition to the above marketing tools included with your space, (see chart top of page) we have a variety of “Sponsorship & Advertising” add-ons available.

MFE eSig Artwork

Digital Artwork – Email Signature

Let your customers know where to find you this March! We’ve created an image for you to include in your email signature.

Download Signature Art

Want your signature customized with your booth number?

Contact Amy Nitschke


MFE Logos

MFE Logo

Show off your partnership with a respected brand - the Midwest Foodservice Expo!

Use the MFE logo in your print promotions, within your emails or on your website with a hyperlink to - be sure to include your booth number, inviting your foodservice contacts to see you at the show.

MFE logo, all black:  JPG or EPS
MFE logo, color: JPG ( rgb) or EPS ( cmyk)

To download, click the red links above. Logos will be contained in a zip file; after downloading, open the zip file to access the jpg and eps versions.


MFE Group Conversation

Customized Invitations

50% Off Admission for Your Customers

Offer your contacts 50% off registration! We’ll create customized invitation artwork, branded with your logo and a unique 50% off promo code, to include within an email or to print and distribute.

Request Custom Invite