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Crowd at Expo

Specialty Pavilions

Our Specialty Pavilions provide the opportunity for some companies to exhibit with a tabletop display option. Learn more about these areas to see what you might be eligible for and what markets your product best.

Please see the “Cancellation of Event” section of the exhibitor contract for refund details should MFE 2021 be cancelled, postponed or held virtually.


Alex Liautaud

Questions about exhibiting?

Alex Liautaud


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Liquid Lounge


The Liquid Lounge is “The Place” for buyers to taste a variety of beverages in a fun and relaxed business environment. Exhibitors in this area also reap the benefits of NO bartender or corkage fees!

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Something Special from Wisconsin

Something Special from Wisconsin logo

Are you a member of Something Special from Wisconsin™? Take advantage of significantly reduced exhibit space exclusively for current member of SSfW only. Attendees are sure to taste all the local flavors of Wisconsin with one convenient stop. Limited space applies.

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Reserve Space