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Liquid Lounge
Liquid Lounge

Liquid Lounge

March 11, 12 & 13

Develop beverage menus. Add local flavor. Increase bar profits.


In the Liquid Lounge, you'll taste and try some of the latest releases in the beer, wine, spirits and beverage market. 

Get ideas for adding a twist to your bar offerings as you connect with brand representatives, local distillers and brewers in an experiential sampling area.

It's a quenching retreat right inside the MFE exhibit hall and a - straight up - good time.

 

Exhibit Hall Hours
Mon, March 11 - 11am to 5pm
Tues, March 12 - 10am to 4pm
Wed, March 13 - 10am to 3pm

MFE19-TheBar-2-500sq

The Bar

BevX Talks for Beverage Programs

Enjoy BevX talks with pros from Breakthru, Bittercube, and more - live in The Bar within the Liquid Lounge. Presentations include technique, recipes and samples.

Monday, March 11

Cocktail Pillars: Master an Infinite Number of Cocktails with a Handful of Formulas
BittercubeNoon - 12:45 pm

Sustainability Behind the Bar: Straw Alternatives and Other Eco-Friendly Practices

Bittercube1:00 - 1:45 pm

3 Ingredient Cocktails - Surprising and Simple!

Dan Dufek of Breakthru Beverage Wisconsin2:00 - 2:45 pm

Garnishes: Upping the Ante with Functional, Cost-effective Ingredients

Dan Dufek of Breakthru Beverage Wisconsin3:00 - 3:45 pm

 

MFE19-TheBar-6-500sq

Tuesday, March 12

Fast Craft Cocktails: A Beginner's Guide to Batching Cocktails
Bittercube 11:30 am - 12:15 pm

Using Bitters Beyond Classic Cocktails: Bitters Are a Great Way to Spice Up Your Drink Menu

Bittercube 12:30 - 1:15 pm

Garnishes: Upping the Ante with Functional, Cost-effective Ingredients

Dan Dufek of Breakthru Beverage Wisconsin 1:30 - 2:15 pm

3 Ingredient Cocktails - Surprising and Simple!

Dan Dufek of Breakthru Beverage Wisconsin 2:30 - 3:15 pm

 

Wednesday, March 13

Low Proof/No Proof: How to Make a Great Alternative Craft Cocktail
Bittercube 11:00 - 11:45 am

Cocktail Pillars: Master an Infinite Number of Cocktails with a Handful of Formulas

Bittercube 12:00 - 12:45 pm

Vegetable Infused Cocktails: Using Ingredients from the Garden to Infuse Spirits and Syrups

Bittercube 1:00 - 1:45 pm

 

Craft Cocktails

In this Fox 6 News feature taped in the 2018 Liquid Lounge, Dan Dufek with Breakthru Beverage Group demos a craft cocktail recipe using quality ingredients - the Texas Rose.

The Texas Rose is a variation on a Daisy cocktail, consisting of a base spirit, a modifying liqueur, fresh citrus juice, simple syrup and flavored bitters. The drink recipe taps into some of the latest beverage trends and can easily be incorporated into your bar menu.