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Expo Education Sessions – Call for Speakers

Thank you for your interest in participating in the Midwest Foodservice Expo’s line-up of educational programs.

  • Anyone interested in speaking must complete an application (scroll down page).
  • The Expo tries to avoid featuring the same presenters two consecutive years in a row.
  • If a session is accepted, the Expo will work with the presenter to assign their time slot.
  • All applications must be fully completed online before they will be accepted for review to ensure that all of the information is available for the Expo to make a fully informed decision.

If your topic meets the needs of the 2018 Expo, you will be contacted by a staff member. If not, your information will be kept on file for one year and will be re-considered for the Expo’s program the following year.

What We’re Seeking
The Expo is seeking talented speakers who are objective, dynamic and have enthusiasm for sharing their expertise and knowledge.

Educational programs are designed around the following topics that will appeal to the foodservice industry:

  • Restaurant Marketing Symposium
  • Workforce Solutions & Engagement
  • Uncovering Hot New Industry Trends
  • Increasing Revenue and Customer Loyalty
  • Use of Technology and Social Media
  • Building Winning Teams
  • Sustainability and Green Solutions for Foodservice
  • Operations, Economics and Business- Building Skills
  • Buy Local Sourcing
  • Leadership and Communication Skills

Sessions are generally 50 minutes with 10 minutes of Q&A; other options may be considered.

Evaluation Criteria
Submissions are subject to the following review:

  • Originality
    Topics should provide a unique perspective, viewpoint or way of doing something.

  • Timeliness and Relevance
    Topics should contain new material and be relevant to the needs of the foodservice industry right now.

  • Educational Value
    An objective presentation that meets the educational needs of the audience is optimal to enhancing the credibility of the speaker.

  • Description of the Subject Matters!
    The ability for your description to clearly explain what the attendees will learn from you is key to having your submission make it through the various rounds of evaluation.

Use of Education Stage
The Expo strives to maintain the highest level of credibility for its educational programs.

  • Product pitches are not education. Attendees do not like being sold on a specific company when they have invested their valuable time in attending an “educational session.” NO SELLING of any kind may occur including the speaker’s company, products or services. However, speakers may offer business cards to interested parties and contact them at a later date.

Sponsored sessions are provided with a different set of rules outlining in which way their company may be promoted in conjunction with their sponsored session. Contact Dawn Faris at 608.270.9950 or dfaris@wirestaurant.org for further details.

Speaker Compensation
The Expo does not typically pay speakers or reimburse for travel expenses.

Collection of Speaker Information and Presentation Policies

Speaker applications MUST contain the following:

  1. Names of all expected speakers
  2. Career biographies for all expected speakers
  3. Contact information (including email addresses) for all expected speakers
  4. Summary description of the educational program
  5. Email to Laura Raske at lraske@wirestaurant.org. Please use speaker’s name in subject line.

Please be advised of the following:

  1. Complimentary registration to the Expo is provided to the speaker
  2. Room & travel arrangements – speaker is expected to handle and pay for on their own, unless otherwise mutually agreed upon in writing.
  3. Speakers are expected to provide their own laptop for their presentation.
  4. Standard a/v set: LCD projector with screen, 1 wireless lavaliere microphone, headtable
    or podium
  5. Handouts: Speakers will provide a copy of the presentation in advance to the Expo for
    duplication and on-site distribution. Some presentations will also be posted online following
    the Expo.
  6. Although we typically contact our prospective speakers in the fall, we strongly encourage submissions year-round.

All items labeled with an "*" asterisk are required.

* Name of Speaker:
* Title:
Name of person to follow up with:
* Company Name:
* Address:
* City:
* State: * Zip:
* Phone: (Enter as 123-456-7890)
* Email Address:
Web Address (if applicable):

PLEASE NOTE: We may need to slightly edit or modify the information provided for use in various materials used to promote the educational programs at the Midwest Foodservice Expo.

* Seminar name:

* Basic description of seminar topic (100 words or less)
Include practical information, key objectives and/or tools participants will walk away with.

Anticipated length of session:

* Speaker biography:
Provide a description of relevant background and experience (please highlight experience relevant to foodservice industry, as well as notable awards and achievements).


Please list a brief overview of any activities or handout materials that will be included in this seminar (100 words or less)

How many speakers are you proposing?

Name and businesses of additional speakers:

• Where have you presented before?
• Name any articles or websites in which you have been featured.

I understand that the Expo typically does not pay for speakers. However, I believe my program will blow your audience way. Therefore I’m requesting a speaker’s fee of:

Other information?

Thank you for your submission!

or print out this form and mail or fax to:

Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
phone: 800-589-3211
fax: 608-270-9960

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Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
608.270.9960 FAX
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