online training

Articles & Videos

The Midwest Foodservice Expo provides relevant trends for the industry, through articles and videos.

Articles

2019 Foodservice Trends

Videos

MFE online training seminars present tactics and strategies to help food, beverage and hospitality professionals grow their business.

In our on-demand video presentations, you’ll find solutions and get ideas for improving your marketing, workforce and operations.

Customer Service Culture

Presented by: 

Kyle Cherek, Host of Wisconsin Foodie
Lacey Reichwald, Owner of The SweetSpot
Joe Bartolotta, President & Owner of The Bartolotta Restaurants
Kate Cristobal, Director of Cafes Colectivo Coffee
Jason Ilstrup, President of Downtown Madison, Inc.

There's a delicate balance to ensure that a guest feels truly appreciated while successfully maintaining day-to-day operations.

 

Learn from industry leaders how they manage these vital relationships:

  • Tips on going from great to exceptional customer service
  • How the dining experience has changed and where it's headed
  • How to connect with your customers on an emotional and sensory level

Culture Chicken, Brand Egg

Presented by D.P. Knudten, Chief Collaborator of COLLABORATOR creative

Do you need a brand to create a culture? How about a culture to create a brand?

 

This talk will get you thinking – and acting – on:

  • Identifying the foundational pillars of your brand.
  • Aligning your true brand and culture to attract both employees and customers.
  • Engaging every customer touchpoint in a way that boosts your brand - and your bottom line.

Delivery for Restaurants

Presented by Jefferson Badger, VP of Sales at EatStreet

Delivery is growing in popularity but is it right for your restaurant?

 

In this presentation, you can get ideas and hear solutions covering:

  • Why it's important to consider delivery
  • Challenges of delivery
  • How restaurants can make delivery successful & drive sales
  • Available delivery options that can reach new customers and better serve existing customers. 

Managing Reviews

Presented by Kay-Tee Olds, President of Engaging Results Communications

Learn to work on building positive and lasting relationships with customers, and turn negative customer experiences into opportunities to increase diner retention.

 

  • Leverage reviews to increase sales
  • Improve customer relations through Yelp, TripAdvisor and Facebook
  • Incorporate influencer marketing into their marketing strategy

Stand Out from the Crowd (3 Parts)

Presented by David Caruso, Event Planner & Designer at Dynamic Events

Learn highly sought after tips to effectively (and creatively) brand your business in the food, beverage and hospitality industries in this dual-part series.

 

Takeaways include:

  • Discover ways to get your business on TV and in the press
  • Learn the best tools and tricks to increase your social media exposure
  • See examples of branding campaigns that communicate effectively