Presented by: D.P. Knudten, COLLABORATOR creative
Branding’s a big buzz word in marketing, and everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo a color palette. For others, it’s coming up with whatever story the consumer
will buy. For me, it’s about knowing who you are. So you can be it. This provocative and entertaining presentation makes the case for a new approach to branding and marketing based on factual foundation carefully formed, not ‘shiny object’
fluff. A truthful balance between what you are today and where you want to go, NonFiction Branding™ is based on actual physical documentation that’s scalable, sustainable and ‘everybody on the same page’-able.
You’ll gain from this session:
- A real understanding about how ‘branding’ is more than a logo, more than ‘marketing’s problem,’ and how it can enhance every aspect of your business.
- How to identify the difference between ‘lowest price-oriented’ commodities and ‘purchased for a premium’ brand opportunities, and how those categories don't just refer to products, but people as well.
- How personal brands can elevate and enhance company brands, too, by turning employees from unknown commodities to renowned experts and thought leaders in their given fields by leveraging the completely FREE global communication channels of social
media STARTING TODAY using a handful of fun, easy, and effective techniques.