Presented by: Wayne Breitbarth, CEO of Power Formula, LLC

This session has something for everyone. Whether you’re a social media novice or savvy user, you’ll come away with LinkedIn action steps that can produce immediate results. Everyone is marketing something—whether it’s yourself or your business. Don’t let another day pass without acquiring the knowledge you need to open doors and get dramatic results. 

You’ll learn how to: 

• Use your experience and relationships to meet your business and career goals 
• Create a compelling profile that will help the right people find you 
• Successfully search for potential customers, employers, suppliers, employees, etc. 
• Effectively engage with LinkedIn members who can help you 
• Use hidden LinkedIn features to generate significant business opportunities within your organization

Presented by: D.P. Knudten, COLLABORATOR creative

Branding’s a big buzz word in marketing, and everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo a color palette. For others, it’s coming up with whatever story the consumer will buy. For me, it’s about knowing who you are. So you can be it. This provocative and entertaining presentation makes the case for a new approach to branding and marketing based on factual foundation carefully formed, not ‘shiny object’ fluff. A truthful balance between what you are today and where you want to go, NonFiction Branding™ is based on actual physical documentation that’s scalable, sustainable and ‘everybody on the same page’-able.

You’ll gain from this session:

• A real understanding about how ‘branding’ is more than a logo, more than ‘marketing’s problem,’ and how it can enhance every aspect of your business.
• How to identify the difference between ‘lowest price-oriented’ commodities and ‘purchased for a premium’ brand opportunities, and how those categories don't just refer to products, but people as well. 
• How personal brands can elevate and enhance company brands, too, by turning employees from unknown commodities to renowned experts and thought leaders in their given fields by leveraging the completely FREE global communication channels of social media STARTING TODAY using a handful of fun, easy, and effective techniques.

Presented by: Brian Bennett, President of STIR Advertising & Integrated Marketing

Today’s digital world provides endless opportunities for restaurants to tell their story and connect with customers in a more efficient and cost effective way than traditional media.  Understanding how to make it happen is another story.  Brian Bennett, President of STIR Advertising & Integrated Messaging, will share insights on how to set up a digital marketing structure that generates strong leads and revenue. He’ll review generational dining trends (Gen Z, for example, likes to dine in larger groups) and provide tips on how to use digital marketing to attract foodies of all ages to your restaurant.

Some key-takeaways will include:

• Why thinking differently about restaurant marketing and using the right digital strategy is essential to survival.
• Who are your dining audiences and how should you use digital marketing to customize your offers and promotions.
• How branding, selling and sharing need to be key components of your restaurant marketing machine strategy.  

Presented by: Mark Laux, Hot Operator

People judge a restaurant by the menu - first impressions do matter. Learn how to create menus that produce a high return on investment and increase revenue through building powerful brands. We’ll walk through the entire process of doing secondary research, making a scatter graph and what it means. See systematically how positions, highlighting, mental anchoring & strategic pricing all come together for obtaining higher profits.

Learning Objectives:

• Menu Brand Development
• New Products and why they are important
• Paying attention to social media and what it means to your business
• Facebook - Instagram what you look for and what you look like
• Scatter Graphs and how to read one