Consumer Behavior in the Digital World
Tuesday, March 12 at 12:45 pm
Laura Sardegna - Head of Industry - Restaurants, Google
Digital is influencing a consumer's decision journey more and more everyday. Time spent on digital media and technology is increasing. Marketers and brands that want to stay relevant need to understand the behaviors of consumers in a digital first world.
In this session, you'll discover many ways to reach your customers through search, video and display. You'll see exactly how digital can be measured and attributed towards your business objectives making it a highly efficient and effective medium.
- How consumer behavior and demand is shifting to digital
- Ways to reach consumers in their moment of intent through online marketing and media
- Effective methods to measure and attribute through digital