Marketing Symposium

Restaurant Marketing Symposium

March 11 & 12

Want to attract new customers?

Grow on social media?

Improve marketing ROI?

 

From storytelling to websites, social media to branding, the 4th annual Restaurant Marketing Symposium provides training and resources to help you find your unique voice and drive more business.

 

Access 12+ in-depth seminars, another 12+ quick bite talks, Q&A opportunities with experts and tools to make your business stand out. You'll take home ideas and strategies - from beginner to advanced.

 

Symposium registration - just $30 before March 10 - includes admission to the Midwest Foodservice Expo. Register now.

Symposium Sponsor

Reinhart logo

Symposium Sponsor

Graydient Creative logo

Restaurant Marketing Symposium seminars cover a wide-range of topics presented by a diverse group of marketing experts. A packed schedule of sessions will help you navigate social media, online ads, branding and more.

Whether you are just emerging or an iconic establishment, the strategies you'll find in these sessions will help you amplify your brand.

See the Full Schedule

Restaurant Website SEO - Search Engine Strategy Done Right

Monday, March 11 at 3:15 pm

Chris Remington - Graydient Creative

Search engine optimization (SEO) for restaurant websites is made up of many ingredients. A pound of on-page content, mixed with some well-blended web code and a pinch of social media, can yield appetizing results that can put you at the top of search engines like Google, Bing and Yahoo. 

In this session, you'll learn:

  • How to whip up a website your customers will devour
  • Why SEO strategy is key to your site's success online
  • Actionable tips for the best results in search engines
 

Using Video Marketing

Monday, March 11 at 3:15 pm

Bruce Irving - Founder, Smart Pizza Marketing

Video marketing is essential for restaurants. During this seminar, Bruce Irving of Smart Pizza Marketing will walk through which video marketing tactics are working best in 2019.

Dining Habits of Generation Z

Tuesday, March 12 at 9:30 am

Technomic - Speaker TBA

TBA

Marketing Your Business for the Now

Tuesday, March 12 at 10:30 am

Bruce Irving - Founder, Smart Pizza Marketing

Marketing strategies change quickly. During this seminar, Bruce Irving of Smart Pizza Marketing will walk through which marketing tactics and platforms are working best in 2019. You’ll learn the "Why" and "How" you should be positioning your restaurant or foodservice brand to make you stand out.

Get valuable takeaways on:

  • Which areas of marketing to focus your time on.
  • The best platforms to position your business and brand.
  • What you can do with your marketing to better stand out.

Consumer Behavior in the Digital World

Tuesday, March 12 at 12:45 pm

Laura Sardegna - Head of Industry - Restaurants, Google

Digital is influencing a consumer's decision journey more and more everyday. Time spent on digital media and technology is increasing. Marketers and brands that want to stay relevant need to understand the behaviors of consumers in a digital first world.

In this session, you'll discover many ways to reach your customers through search, video and display. You'll see exactly how digital can be measured and attributed towards your business objectives making it a highly efficient and effective medium.

Takeaways include:

  • How consumer behavior and demand is shifting to digital
  • Ways to reach consumers in their moment of intent through online marketing and media
  • Effective methods to measure and attribute through digital

 

How to Inspire Brand Devotion

Tuesday, March 12 at 2:00 pm

Hiebing - Speaker TBA

TBA

Drive ROI with Social Media Advertising

Tuesday, March 12 at 3:00 pm

Matt Plapp - President, Driven Media Solutions - ROI Experts

Too often, restaurant owners don't get a measurable ROI out of their marketing dollars. In this session, you’ll understand how to effectively measure your advertising. More specifically, you’ll learn techniques that can be used on social media channels to not only grow your customer database, but to drive them into your restaurant with trackable results. You’ll see multiple examples from restaurants using programs and social ads to drive thousands in sales every week.

In this session, you’ll:

  • Learn what works in social media marketing to repeat in your business.
  • Review how to create an effective marketing program and drive results.
  • Receive blueprints and ROI worksheets for creating and tracking your own campaigns.

Marketing Quick Bites offer focused training in continuous 15-minute presentations, right on the show floor. You'll find great tips and best practices for driving business in topics like: 

  • Build digital channels
  • Quick tips for social media
  • Cut through the clutter
  • Dealing with online reviews
  • Develop a brand voice
  • And more!

Watch for the lineup - coming January 2019.