Expo Travel

Food & Drink

Out on the Town

Our off-site events are designed around industry trends and Midwestern hospitality.

From dining to entertainment (or both!) you'll enjoy connecting with friends and meeting new contacts as you delight in food, beverage and a few laughs in unique locations.

After-hours events include city tours, surprise dinner destinations, cocktail parties, formal dinners and more. Take a look at what's planned and get your tickets - reservations and advance registration are required for these experiences.

Area Restaurants

Search for area restaurants on WRA's Dining Guide to create your culinary itinerary. Reservations are recommended - the Midwest Foodservice Expo is a busy time for dining out!

It's all about... having a great time in Milwaukee.


Streetcar Food Tour

Sunday, March 10 and Tuesday, March 12

Join us on a Streetcar Food Tour in downtown Milwaukee! During this narrated tour, you’ll experience what will add up to be a complete meal of some of the great foods from Milwaukee’s downtown dining scene. Our adventure will include visits to 3 locations, one of which will be a stop at the Milwaukee Public Market in the heart of the Historic Third Ward, taking in a few must-see landmarks along the way. Get ready for a unique and engaging evening on “The Hop!”

Guided tour begins at 5:30 pm at the Wisconsin Center, corner of 4th and Wells. Bus transportation will be available if inclement weather does not allow for walking to the Hop station.

$60 per person.

Advanced registration is required; limited space available. To register, add the event to your new or existing badge registration. Questions? Contact Amy Nitschke.


Latte Art Throwdown

Sunday, March 10 - 6:30-9:00 pm

Kickapoo Coffee – 232 E Erie St, Milwaukee’s Third Ward

Celebrate the coffee community before the show officially opens at the Latte Art Throwdown hosted by Kickapoo Coffee. Come watch talented baristas create art from warm coffee and frothy milk -or- enter to compete!

Registration info coming soon.

Big prizes will be awarded to 1st, 2nd and 3rd place, sponsored by MFE. Proceeds from the competition will be donated to charity.


Lakefront Brewery Tour

Fiserv Forum: Behind the Scenes

Tuesday Morning

Start your day with a behind the scenes tour exploring the BOH operations of this impressive entertainment venue. Complimentary tour; advance registration required.

Registration opening soon!

MFE Awards Gala Conversation

WRA Awards Gala

Tuesday Evening - March 12

Dress your best for a night out at the Marcus Center for the Performing Arts as we celebrate the year’s industry accomplishments over exceptional cuisine. You'll enjoy distinctive flavor combinations, colorful ingredients, unique presentation and tantalizing aromas in a beautiful setting as you raise money for a great cause.

Awards Gala

Event proceeds benefit WRA Education Foundation scholarship programs.