The Front Burner
Trending topics. Smart hacks. Real-world insights. The Front Burner helps restaurant operators keep ahead of the curve.
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US Customs Opens IEEPA Tariff Refund Portal - Action May Be Required
Recently the U.S. Customs and Border Protection confirmed that it will begin accepting IEEPA tariff refund and the portal is now OPEN as of 8:00 AM EST today. If your business paid these tariffs, you may now be eligible to get that money back. Here’s what you need to know to get started: Step 1: Make sure you’re set up to file To submit a refund claim, you must:
Step 2: Check if you’re eligible in Phase 1 The first phase includes:
Step 3: Submit your refund request CBP has launched a new system inside ACE (called CAPE) to process refunds. To file:
Step 4: Track your claim Once submitted, you’ll be able to track:
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Happy Returns: Driving Guest Loyalty
Many restaurant operators have observed a noticeable shift in guest behavior over the last few years. According to Tillster’s 2025 Phygital Index Report, one in three diners say their favorite restaurant has changed in the past year – a clear sign that loyalty is increasingly up for grabs. Rather than defaulting to a familiar favorite, today’s guests are more willing to explore new concepts, resulting in potentially fewer repeat visits to any single restaurant. The result is less repeat patronage, the lifeblood of any successful restaurant. The survey suggests that operators are under more pressure than ever to cement lasting relationships with their customers. That includes ways to keep your restaurant top-of-mind when they make plans to dine out. Here are some best practices to drive restaurant customer loyalty in this market. Click Read More below for practical tips on driving guest loyalty. |
Operations Tips
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What's Good Wednesday
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WRA Member Culver's of Waukesha just brought home the first-ever Ultimate Hometown Hero Award at this year's Culver's reunion in Nashville. Out of more than 1,050 restaurants in the entire system, only one award was given, and Waukesha's Sunset Drive and Main Street locations were chosen for their community involvement throughout the year. From volunteering at local events to serving up ButterBurgers with a smile, the team has made giving back a priority alongside great customer service. It's a win that belongs to the whole community who supports them every day.
#WRAProud of the tremendous impact they are making on the community! |
