Here’s to the 2025 Top 20 Women in Hospitality to Watch
A recognition program for Women Achieving Trailblazing Careers in Hospitality
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The Wisconsin Restaurant Association is pleased to announce the 2025 Top 20 Women in Hospitality to Watch. These dynamic and accomplished women were chosen across all hospitality industry sectors and career levels for being trailblazers in the restaurant and hospitality industry in Wisconsin and an inspiration to all.
The Top 20 Women in Hospitality to Watch will be celebrated and recognized at the Women in Hospitality Conference on October 20, 2025 at the Monona Terrace in Madison, WI. |
Sponsored by:
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A trailblazer in hospitality marketing, Erin has launched industry-first loyalty platforms, rebranded national restaurant chains, and built award-winning hotel experiences. She is equally passionate about lifting others—mentoring women across the industry and inspiring through her podcast Byte-Sized and Bossy. Her leadership extends beyond business into community service and family resilience, making her a powerful example of innovation, compassion, and strength in hospitality. Erin Dixson-Levzow Co-Founder Byte-Sized & Bossy | Pewaukee |
Erin Hochevar has helped Bars & Recreation grow from three to nine venues while building a culture where employees thrive. She created Leadership Lunches to mentor new managers, spearheaded community programs like Midwest Nice and Axe of Kindness to support local nonprofits, and led her team through industry-defining challenges—from navigating the pandemic to hosting the Republican National Convention. Erin’s leadership blends innovation with compassion, making her a trailblazer who is reshaping what hospitality leadership looks like. Erin Hochevar Vice President Bars & Recreation | Milwaukee |
A trailblazer in hospitality, Julie leads with authenticity, vision, and heart. As Culver’s first female CEO, she has guided the brand’s expansion past 1,000 restaurants while cultivating a culture where people feel empowered, valued, and inspired. She has championed flexible workplaces, strengthened brand identity, and led innovative menu strategies that delight guests nationwide. Her leadership proves that growth and humanity go hand in hand—and her story is an invitation for others to lead boldly, lift others, and stay true to their values. Julie Fussner CEO Culver Franchising System, LLC | Prairie du Sac |
Cindi McLeod stands out as a leader who transforms organizations and people alike. She has built entire sales teams, launched impactful charitable initiatives, and elevated restaurants to national recognition. But what truly defines her is her commitment to others. From mentoring young professionals to creating safe spaces for peers during the pandemic, Cindi leads with empathy and integrity. She empowers others to succeed, celebrates their victories, and inspires those around her to grow. Her legacy is not only her achievements, but the countless lives she has touched along the way. Cindi McLeod Brand Ambassador Lupi & Iris | New Berlin |
Amanda Weber is transforming culinary education by blending innovation with compassion. She created dual-credit programs to expand access to hospitality careers, developed sustainability initiatives that fight food insecurity, and built community partnerships that teach responsibility beyond the classroom. Known for her empathy, authenticity, and visionary leadership, Amanda empowers students to succeed not only as chefs, but as resilient, purpose-driven professionals. Her work uplifts individuals and strengthens the hospitality industry as a whole. Amanda Weber Culinary Arts Instructor & Program Coordinator Lakeshore College | Cleveland |
Passionate about lifting others up, Melanie creates spaces where people bring their whole selves to work. She inspires her team to dream bigger, mentors future leaders, and fosters belonging through diversity and inclusion. Her impact extends beyond business—partnering with over 30 women- and minority-owned suppliers, providing emergency meals with the Red Cross, and championing equity as a national co-chair for Sodexo’s SoTogether network. Resilient and innovative, Melanie leads with vision and heart to transform hospitality. Melanie Vianes General Manager Sodexo at Marquette University Dining Services | Milwaukee |
Emily Darchuk is reshaping the spirits industry with innovation, transparency, and purpose. As the founder of Wheyward Spirit, she transformed upcycled whey into award-winning, versatile spirits that redefine sustainability in hospitality. Her leadership bridges science and creativity, inspiring others to pursue bold ideas that make both an environmental and social impact. By challenging norms in a male-dominated industry and mentoring other women, Emily proves that values-driven innovation can change not only what’s in the glass, but the future of hospitality itself. Emily Darchuk Founder/Owner/Maker Wheyward Spirit | Portland, OR |
April Chandler embodies the spirit of hospitality through resilience, generosity, and vision. After turning a pandemic side gig into a thriving Main Street bakery, she quickly became known not just for her pastries, but for her heart. April has raised thousands to pay off student lunch debt, funded food pantries, supported veterans and shelters, and donated more than $17,000 to her community in 2024. She uplifts her team of women and non-binary bakers, mentors students, and inspires young dreamers to follow in her footsteps. Her impact proves that true hospitality extends far beyond the bakery walls. April Chandler Owner Chandler House Bakery | Watertown |
Breaking barriers as Visit Milwaukee’s first female President & CEO, Peggy Williams-Smith has reshaped the city’s image and championed inclusivity in hospitality. She led Milwaukee through a record-setting $4.3B tourism impact, securing major events like the RNC. Beyond numbers, Peggy created the SPARK program to remove barriers for underrepresented businesses and promote equitable growth. Her dedication to mentorship continues to develop future leaders. With authenticity and vision, she proves success is measured by lifting others up. Peggy Williams-Smith President/CEO Visit Milwaukee | Milwaukee |
Hilary Krekling leads with a rare balance of grit and grace. As Vice President of Operations at Cousins Subs, she has driven the company’s largest market expansion while building a culture where people feel empowered, supported, and valued. Her authenticity and hands-on leadership inspire trust, while her mentorship ensures that others grow into leaders themselves. Calm under pressure and fearless in the face of change, Hilary embodies people-first leadership. Her vision, resilience, and integrity are shaping not only her company but the future of hospitality. Hilary Krekling Vice President of Operations Cousins Submarines, Inc. | Menomonee Falls |
A global sustainability leader, Dr. Marissa Jablonski transforms hospitality by turning complex challenges into practical solutions. Her work helps restaurants and hotels eliminate single-use plastics, conserve water, and adopt practices that build customer trust. In Wisconsin, she connects universities, businesses, and communities to solve urgent water issues. Marissa inspires with authenticity and compassion—showing that small changes make a big impact and that everyone has a role in building a sustainable future. Dr. Marissa Jablonski CEO EcoSystem Strategies | Milwaukee |
Liz Henry leads with heart. She kept her team and community strong through the pandemic, ensuring her tasting room remained a welcoming space. As co-founder of Spirited Women+, she’s opened doors for women across the industry—offering scholarships, networking, and education that transform careers. Through mentorship, certifications, and advocacy, Liz has built more than a bourbon brand; she’s built a legacy of inclusion, resilience, and community that inspires all who know her. Liz Henry Owner/CMO J Henry & Sons | Dane |
A transformational leader, Christine has revitalized Cousins Subs by blending innovation with Midwest tradition. She leads with humility—working shifts in restaurants, mentoring her team, and fostering a culture of accountability and respect. Under her guidance, Cousins Subs has achieved record growth while giving back more than $1.3 million to local communities through the Make It Better Foundation. Christine’s resilience, authenticity, and people-first vision make her a true force for positive change in hospitality. Christine Specht CEO Cousins Submarines, Inc. | Menomonee Falls |
With quiet strength and vision, Leticia has redefined what it means to be a leader in hospitality. She preserved Michael’s Family Restaurant as a community institution, and later built Orenda Café—a vibrant space rooted in cultural pride and neighborhood revitalization. Her impact extends far beyond her businesses: from providing free meals to seniors to offering pandemic food relief, she uses hospitality as a tool for compassion and community growth. Leticia’s story inspires us all to see restaurants not just as places to eat, but as forces for positive change. Leticia Munoz Hernandez Owner/Operator Michael’s Family Restaurant, Orenda Cafe & Orenda Food Truck | Milwaukee |
A visionary leader and innovator, Danielle Baerwald has been shaping Wisconsin’s hospitality industry for decades. She transformed her family’s supper club into a thriving modern restaurant and became a driving force in the “Women in Beer” movement. As a past Chair of the Wisconsin Restaurant Association and current member of the state Food Safety Council, her influence extends far beyond her own business. Danielle leads with integrity and empowerment, inspiring colleagues and future leaders alike. Her legacy is one of resilience, innovation, and lifting others as she climbs. Danielle Baerwald Owner Erv’s Mug | Oak Creek |
Megan McKenna’s leadership shines through ambitious projects and uplifting others. She played a key role in the two-year revitalization of The Commodore – A Bartolotta Restaurant, guiding cross-functional teams through one of the company’s most complex efforts. Beyond project leadership, she oversees key operations and mentors future leaders. Her career-long commitment, integrity, and people-first approach have made her a driving force in Milwaukee’s hospitality community and a true woman to watch. Megan McKenna Director of Specialty Concepts and New Project Development Lead The Bartolotta Restaurants | Milwaukee |
Susana’s 17-year journey from hourly associate to Executive Housekeeper at AC Hotel Madison Downtown is a story of resilience and heart. She taught herself English and now helps her team do the same. She cross-trains staff, mentors associates, and ensures everyone feels valued. Under her leadership, staffing stays strong and turnover remains low—rare in hospitality. A proud mother of four, Susana proves women can lead with strength, compassion, and balance, inspiring all who work beside her. Susana Contreras Olvera Executive Housekeeping NCG Hospitality | Madison |
Shana is redefining rural hospitality with a vision that blends business success and community connection. At Fire Away Roadhouse & Rest Camp, she’s transformed a historic space into a hub for dining, events, and gathering. Known for her creativity in curating experiences like the Widows Weekend Sip & Shop and Summer Heat Cruise In, she sparks local pride and economic vitality. Her resilience as an entrepreneur, caregiver, and volunteer reflects a leadership style rooted in authenticity and service—lifting others while building a lasting legacy. Shana Fraser Owner/Operator Fire Away Roadhouse & Rest Camp | Cameron |
Carmen Smalley leads with authenticity, resilience, and vision. At MATC, she transforms classrooms into launchpads for careers—connecting students with mentors, internships, and industry opportunities that change lives. She champions equity by pioneering MATC’s first articulation agreement with an HBCU, opening doors for students historically left behind. Her leadership extends statewide through service on hospitality boards and her commitment to staying industry-engaged. Carmen is a mentor, a connector, and an innovator whose impact will be felt in hospitality for years to come. Carmen Smalley Hospitality and Event Management Faculty | Milwaukee Area Technical College |
Resilient, creative, and compassionate, Dana Spandet has transformed adversity into impact. After a brain injury left her unable to smell or taste, she pressed forward with even greater determination—building Flour Girl & Flame into a business rooted in community and inclusivity. Dana champions local LGBTQ+ and BIPOC farmers, mentors her team to grow as leaders, and shares her joy and fire with every event. Through her leadership and advocacy, she has become a driving force in Milwaukee’s hospitality scene and an inspiration to the industry at large. Dana Spandet Chef/Owner | Flour Girl & Flame |
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Award Criteria
The Wisconsin Restaurant Association's Top 20 Women to Watch program recognizes the creativity, leadership and contributions of women across all hospitality industry sectors and career levels. This award celebrates women from front of house to back of house, supplier partners to educators, executives to entrepreneurs, and emerging to experienced leaders throughout Wisconsin's vast hospitality industry.
Evaluation Criteria:
Our distinguished panel of judges evaluated candidates based on multiple factors, including:
These criteria ensure recognition of exceptional women who exemplify the best of Wisconsin's hospitality industry while serving as role models for the next generation of leaders.
The Wisconsin Restaurant Association's Top 20 Women to Watch program recognizes the creativity, leadership and contributions of women across all hospitality industry sectors and career levels. This award celebrates women from front of house to back of house, supplier partners to educators, executives to entrepreneurs, and emerging to experienced leaders throughout Wisconsin's vast hospitality industry.
Evaluation Criteria:
Our distinguished panel of judges evaluated candidates based on multiple factors, including:
- Leadership & Achievement: Demonstration of leadership within their position, career achievements, and exemplary work that breaks down barriers
- Industry & Community Impact: Public and community service, creation of unique initiatives, and positive influence within their company, community, and industry
- Professional Excellence: Innovation, perseverance, workplace improvement, mentorship abilities, and success in creating inclusive cultures
- Character & Resilience: Personal integrity, self-development, credibility, and ability to overcome challenges while motivating others
- Inspirational Influence: Demonstrated ability to inspire others, with consideration for their compelling personal story, future vision, and unique journey that sparks excitement about their continued impact
These criteria ensure recognition of exceptional women who exemplify the best of Wisconsin's hospitality industry while serving as role models for the next generation of leaders.
