Buyers Edge Platform
Your Path to Food Rebates & Non-Food Savings
A free, cash-back program available to all WRA members
A free, cash-back program available to all WRA members
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Step 2: Unlock Beyond Broadline —
Savings on “Everything Else” Once enrolled in your rebate program (Dining Alliance, Consolidated Concepts or Source1), you automatically gain access to Beyond Broadline—a suite of savings programs outside your normal distributor order. These include discounts on things like:
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Why WRA Members Love This Benefit
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How to Get Started
Fill out a quick form and Buyers Edge will match you with the right program (Dining Alliance, Consolidated Concepts, or Source1) based on your operation.
Then you’ll connect your distributor accounts to your Buyers Edge portal. You buy like you always do from whichever distributors you have a relationship with. On the backend the GPO’s system tracks your purchases, finds the rebates available based on the purchases that you made and accrues a rebate check every quarter.
Fill out a quick form and Buyers Edge will match you with the right program (Dining Alliance, Consolidated Concepts, or Source1) based on your operation.
Then you’ll connect your distributor accounts to your Buyers Edge portal. You buy like you always do from whichever distributors you have a relationship with. On the backend the GPO’s system tracks your purchases, finds the rebates available based on the purchases that you made and accrues a rebate check every quarter.
"We’ve used the Chef Works benefit a few times and it’s been fantastic. When you combine those savings with the rebates we earn from Dining Alliance, membership more than pays for itself. I literally earn about $2,000 a year just by being a member!"
– ERIC FREUND, OWNER, SKY CLUB, PLOVER
FAQs
Is there a cost to participate?
No, this is absolutely free. We actually give money back to you in the form of rebates from your F&B purchases.
What is the length of the contract?
You can cancel at any time with no penalty. You’ll stop receiving the rebates…which would be a shame! But you are free to cancel at any time.
What if my business has already negotiated rebates with different manufacturers?
That’s great! When you sign up for Dining Alliance you will make note of special pricing that you have already negotiated with specific manufacturers. Dining Alliance will exclude those companies and only search for rebates with the other companies that you aren’t contracted with.
Will I be placing my orders directly with Dining Alliance?
Nope. You keep ordering from whoever you normally do. Dining Alliance doesn’t tell you who you should be purchasing from. Dining Alliance is a distributor neutral program. You continue your normal buying habits and purchase direct with your distributors. We just check your purchases to see if there are rebates sitting out there for you to collect on. If there are, we will send you a rebate check back every quarter! Once you get everything set up, it’s pretty easy and the program just keeps paying you back.
Do I need to change my distributors?
Absolutely NOT! Unlike some other group purchasing organizations, Dining Alliance’s program isn’t driven by distributors. Instead it’s tied to manufacturers. Dining Alliance is a distributor neutral program. They don’t care who you buy from. But they do reward you with rebates back if you buy from specific manufacturers.
Do I have to meet a certain weekly or monthly purchase limit?
The answer is no. The rebates are simply based on volume. So…the more that you buy, the greater chance for a bigger rebate.
When and how do I receive my rebate?
The first rebate will take up to 9 months to receive. After that first rebate, you will then receive future payments regularly every quarter. The rebate will come as a direct deposit to you with a breakdown on which manufacturers you earned rebates from.
This all sounds great, how do I get signed up?
You just need to complete an online “Letter of Participation”. GET STARTED HERE
The application process will take you about 15-20 minutes. You will need to identify which distributors you normally purchase from. Please make sure that you have your customer ID ready along with your online ordering information for your distributor accounts.
Please remember, you must be a WRA member to enroll in this rebate program.
The application process will take you about 15-20 minutes. You will need to identify which distributors you normally purchase from. Please make sure that you have your customer ID ready along with your online ordering information for your distributor accounts.
Please remember, you must be a WRA member to enroll in this rebate program.
Does Dining Alliance sell or share my information?
Buyers Edge/Dining Alliance only shares the purchasing data with the manufacturers that are providing rebates. Your data isn't shared with or sold to any outside parties.
Do I have to link all of my distributor accounts?
No, you don’t have to. But it is recommended that you do. Linking your distributor accounts to your Dining Alliance account allows the software to regularly check your purchases to see if there are rebates sitting there for you to collect.



