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Wisconsin Restaurant Association
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Supplier Member Benefits

Thanks for choosing to join our community as a member!

Supplier membership supports your industry, helps you promote your business and opens new doors for you in the Wisconsin market. WRA’s supplier membership program provides 5 different membership levels to choose from, making sure you get the value that you’re looking for. 

Be sure to utilize all of the benefits included in your membership package. Some of the benefits are automatic, while other customized benefits will take action on your part. This benefit summary will help you take advantage of everything! 

Member Benefit Breakdown by Level​
Unsure of your current membership level? Contact Pete Leuer at [email protected] or 608.216.2821.
Barista Reordering Inventory on iPad
Pete Leuer
For more information, please contact: 
Pete Leuer
Business Development Specialist 
608.216.2821
[email protected]
​

Automatic Benefits – No Action Necessary

Partner
Partner Marketing Kit (All levels)
Includes WRA logo use guidelines and tips on how to message your partnership to the restaurant community. Need the WRA Supplier Member logo sent to you? Contact Pete Leuer at [email protected].

Preferred Member Pricing on Classes, Events & Marketing Opportunities (All levels)
Saves you hundreds of dollars! You’ll receive email notifications throughout the year inviting you to participate in events and training. Training and events allow you to stay informed on industry issues and provide purposeful networking.

Marketing Opportunities (All levels)
Are you seeking marketing opportunities or sponsorships? Contact Dawn Faris to learn about your discounted rate options at 
[email protected].

Piggy Bank on Plate
Business Referrals (All levels)
WRA staff receives inquiries for supplier referrals. Our supplier members are our go-to referrals to these restaurateurs seeking new vendor products and services.​

Quarterly List of Restaurant Members (All levels)

Each quarter, you’ll automatically receive a digital doc that includes key contact, address, phone and business demographics of restaurateur members. Sorry, no email addresses. You’ll receive your first list upon joining, and after that a new Excel doc will be emailed to the primary member contact at the beginning of February, May, August and November. For questions, contact Pete Leuer at [email protected].

Access to AskWRA (All levels)

A team of experts that help with industry questions via phone at 608.270.9950 or email anytime at [email protected].

Weekly Newsletter (All levels)
A digital newsletter that provides timely info on what’s happening in the Wisconsin restaurant world. This supplier version also includes benefit reminders and member exclusive opportunities. Watch your inbox for this every Friday.

Access to Members Only (All levels)
Special web portal with valuable industry info only accessible to supplier members. Need help with your login credentials? Contact Carrie Douglas at [email protected]. 

WRA Savings Ad
Preferred Pricing with a Suite of Suppliers 
(All levels)
Save on business with vendors like Constant Contact, Office Depot, UPS, Lenovo, UnitedHealthcare, Heartland Payment Systems and others. 

Industry Updates (All levels)
WRA Members receive email alerts, keeping you on top of important industry news.

Digital Buyers Guide Listing (All levels)
​Our supplier directory has enhanced features will help you better connect with companies that sell to and service the restaurant industry. 

Thank you given at every WRA board meeting (Level 5 only)
Three meetings are held per year.

Annual Membership Update Packet (Level 5 only)
“Elite Supporter” member logo on statewide mailing to all members

Customized Benefits - Member Action Required!

Connect
“Shout Out” in “Your Weekly Special” eNewsletter (All levels)
Sent every Wednesday to restaurant members, let us highlight what your company is all about! Your company can be featured once/year. Please note: Submissions are not prescheduled, but added as space allows. Click Here to Sign Up

Staff Contacts Included (All levels)
Assign who you want to receive a unique login to members only access and receive electronic communications. Check to see who your staff contacts are and the allotment included with your membership level. Email Pete Leuer directly at [email protected] with any updates.

Featured in Quarterly Update Email to Restaurants (Levels 2-5)
A digital showcase of supplier members that have product launches, special pricing or company news to share with restaurant operators. Depending on your level, you can be featured 1-4X per year. Emails are deployed end of each quarter. Contact Pete Leuer at [email protected] with any questions.

Quarterly Update Email Specs:
• Product Image (strongly encouraged!) OR Company Logo; 
  • 400 X 400 JPG or PNG product Image (strongly encouraged!) OR Company Logo;  NO PDF’S 
  • 40 Max character headline; spaces not included
  • 200 Max character count for copy; spaced not included
  • Specific url to link image to

Quarterly Update Email Deadlines: 
Q1: March 2, 2024
Q2: June 8, 2024
Q3: September 7, 2024
Q4: December 7, 2024

Click Here to Sign Up

Custom eBlast
Editorial Ad in Weekly eNewsletter (Levels 2-5)
This benefit is meant to provide you with an opportunity to educate as well as sell your product or service. Write about a common issue you or your clients experience and how your product or service can help resolve that issue (refer to the image to the right).


You provide us with an image and copy and we drop it in as an article in our digital “Your Weekly Special” newsletter deployed to all WRA members. Please note: Submissions are not prescheduled, but added as space allows. Contact Pete Leuer with questions at [email protected].

Editorial Ad Specs:
  • Product Image (strongly encouraged!) OR Company Logo; 400 X 400 JPG or PNG format; NO PDF’S 
  • 40 Max character max headline; spaces not included
  • 100 Min character, 200 Max character count for copy; spaces not included
  • Specific url to link image to
Click Here to Sign Up

Custom Eblast (Levels 4 & 5)
WRA deploys your email to 2,100+ unique email addresses of restaurant members that represent over 7,000 locations. Please submit the details below to Pete Leuer with questions at [email protected]. 


  • Desired Deploy Date; submit your (2) top choices
  • Subject Line; Please note: The subject line will begin with “SPONSORED:” but you choose the rest
  • Artwork Specs -
    • Client customized HTML creative as per the guidelines below OR a high resolution image with one URL; 600 X 600 pixels
  • Finalized HTML creative may have multiple URL links if NOT choosing image option
  • If you use CSS, it needs to be included inline. It cannot be an external link or it will not work 
  • Complex code, like YouTube embedding, will not function with our platform
  • All photos, images, links, etc. need to be static, not relative  
  • Max 800 pixels wide 
  • Advertiser must host images 
  • Custom Eblast submission must be received at least 14 days prior to deploy date.​

HERO Cover
Promotion of your Preferred Pricing to Restaurant Members (Level 5 only)
Promotion extended on WRA’s website, new member onboarding materials and periodic member reminders. Contact
Pete Leuer with questions at [email protected] to submit yours.

Business Flyer Included in HERO (Level 5 only)
The Handbook for Excellent Restaurant Operations (HERO) is a valuable tool for new restaurant members. This a great way to introduce your company! Contact Pete Leuer with questions at [email protected]. 


Social Media Promo Package (Level 5 Only)
Preference given to your company on posts that are appropriate for WRA’s social channels. Contact Alex Vernon at [email protected] for more details.

Social Guidelines:
  • Facebook posts should be 1200 X 630 pixels 
  • Instagram post should be 1080 X 1080 pixels
  • A PNG file format would work best. If PNG isn’t an option, JPG will work
  • Caption copy for each post
  • Company FB and Instagram pages/Links

Elite Supporter (Level 5 only)
Your logo with a link to your website added to WRA’s homepage. Please email Pete Leuer with questions at [email protected].

Check out the full membership benefit breakdown to see why joining the Wisconsin Restaurant Association is good for your business (Click below for PDF of Benefits Chart)
Membership Breakdown Graph

    Take Advantage of Your Benefits

    Start here for “Supplier Shout Out,” “Quarterly Update Email to Restaurants” or “Editorial Newsletter Ad” submissions:
    Please supply your direct contact information below for internal purposes only.

    "Shout Out" in “Your Weekly Special” eNewsletter

    Fill this portion out to get a "Shout Out" in our "Weekly Special" eNewsletter.
    Upload your company logo for Supplier Shout Out
    Logo specifications: If available, we prefer a horizontal format in the highest resolution possible. JPG, TIFF, EPS, or PNG work best for us. The allotted space will be relatively small, so if you have different versions of the logo, we encourage you to consider submitting the most basic version with the fewest intricate/small graphics (i.e., if your logo has options which include a tagline, you may want to consider sending only the logo portion because small-print taglines may be difficult to read at the required size).
    Max file size: 20MB

    Featured in Quarterly Update Email to Restaurants

    Fill this portion out to be included in our Quarterly Email to Restaurants.
    IMAGES MUST BE SIZED TO 400 X 400 BEFORE SUBMITTING
    Max file size: 20MB

    Editorial Ad in Weekly eNewsletter

    Fill this portion out to be included in our Weekly eNewsletter.
    IMAGES MUST BE SIZED TO 400 X 400 BEFORE SUBMITTING
    Max file size: 20MB
    By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message (our message frequency may vary). Message & data rates may apply. Reply STOP to opt-out of further messaging. Reply HELP for more information. See our Privacy Policy.
Submit
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2801 Fish Hatchery Rd  |  Madison, WI 53713
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  • Membership
    • Member Login
    • Membership Savings >
      • Manufacturer Rebate Program
      • FICA
      • Lending
      • RestaurantOwner
      • Property & Casualty
      • Workers Compensation
      • Credit Card & Payroll Processing >
        • Credit Card Discovery Form
      • Health Solutions
      • Entertainment
      • Music Licensing
      • Other Products & Services
    • Restaurants
    • Suppliers >
      • Members Only Login
      • Supplier Member Benefits
      • Interested in Joining
      • Live Events
      • Sponsorships
      • Advertise
      • Donate
      • Get Involved
      • Partner Discovery Form
    • Easy Renew
    • Referral Program
    • Join
  • Resources
    • Members Only
    • Business Support >
      • AskWRA
      • Supplier's Directory
      • National Restaurant Association
      • Laws & Regulations
      • Publications
      • Materials to Purchase
      • Popular Topics
    • For Diners >
      • Dining Guide
      • Gift Certificates
    • Solutions on Staffing
    • Careers in Hospitality
    • Industry Insights >
      • The Pulse
      • Front Burner
    • Tax Credits
    • News & Alerts
  • Advocacy
  • Events & Training
    • Calendar
    • Events >
      • Restaurant Advocacy Day
      • Heritage Industry Legal Seminar
      • Wisconsin Food & Hospitality Expo
      • Restaurant Resource & Products Roadshow
      • Women in Hospitality Conference
      • Cheers to Hospitality
      • Dine for ProStart
    • Food Protection Manager Certification
  • ServSafe
  • Foundation
    • ProStart
    • Scholarships
    • Get Involved >
      • Volunteer
    • Endowment Fund
    • Board of Directors
    • Donate
  • About
    • Our Team >
      • Staff
      • Board of Directors
      • Careers
    • Our Mission
    • Contact Us & Hours
    • Local Connections
    • Awards >
      • WIHC Top 20 Women in Hospitality 2025
    • Press Releases