Social Media Crisis ToolkitIt’s a new landscape for businesses because of the incredible power that social media wields these days. Many restaurant owners have told us that they feel unequipped to deal with these situations.
WRA created a social media crisis toolkit to help our members navigate both offline and online incidents to hopefully prevent these situations from blowing up on social media. We worked to develop this toolkit in collaboration with our partner Revelation PR, Advertising and Social Media. They are a consulting firm that specializes in hospitality, food and beverage marketing and public relations. The toolkit outlines some basic scenarios that restaurant businesses often face. It provides suggestions on how to respond, including specific language that you can use as a starting point. Our PR firm partner is available to take calls from members to give quick advice on a social media crisis that you might be dealing with. Just call WRA and we can put you in touch with them. Download the toolkit under Publications in Members Only on our website. |
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