Member Login | Supplier's Directory
Wisconsin Restaurant Association
  • Membership
    • Member Login
    • Membership Savings >
      • Manufacturer Rebate Program
      • Employee Retention Credit
      • FICA
      • Lending
      • RestaurantOwner
      • Property & Casualty
      • Workers Compensation
      • Credit Card & Payroll Processing
      • Health Solutions
      • Entertainment
      • Music Licensing
      • Other Products & Services
    • Restaurants
    • Suppliers >
      • Members Only Login
      • Supplier Member Benefits
      • Interested in Joining
      • Live Events
      • Sponsorships
      • Advertise
      • Donate
      • Get Involved
    • Easy Renew
    • Referral Program
    • Join
  • Resources
    • Members Only
    • Business Support >
      • AskWRA
      • Supplier's Directory
      • National Restaurant Association
      • Laws & Regulations
      • Publications
      • Materials to Purchase
      • Popular Topics
    • For Diners >
      • Dining Guide
      • Gift Certificates
    • Solutions on Staffing
    • Careers in Hospitality
    • Industry Insights >
      • The Pulse
      • Front Burner
    • Tax Credits
    • News & Alerts
  • Advocacy
  • Events & Training
    • Calendar
    • Events >
      • Restaurant Resource & Products Roadshow
      • Women in Hospitality Conference
      • Top 20 Women to Watch
      • Cheers to Hospitality
      • Scholarship Reception
      • Wisconsin Food & Hospitality Expo
      • Dine for ProStart
    • Food Protection Manager Certification
  • ServSafe
  • Foundation
    • ProStart
    • Scholarships
    • Get Involved >
      • Volunteer
    • Endowment Fund
    • Board of Directors
    • Donate
  • About
    • Our Team >
      • Staff
      • Board of Directors
      • Careers
    • Our Mission
    • Contact Us & Hours
    • Local Connections
    • Awards >
      • WIHC Top 20 Women in Hospitality 2025
    • Press Releases

FAQs on Surcharges, Convenience Fees and Cash Discounts

Cards that can be surcharged
Debit is Never Credit
Surcharges cannot be applied to debit cards even if the PIN it not being used and the card is swiped for the transaction.
Credit Cards - check
Customer Transparency
Clear and conspicuous notice must be communicated prior to the sale:
House Icon
Retail & Most Businesses
Signage must be posted at store entry and at the
point of sale.
Menu Icon
Restaurants
Notice must be printed on menus and on signage in the customer service area.
Online Menu Icon
Online, Kiosks & Apps
Notice must be on the homepage and at checkout (before processing the transaction).
​
Mobile Phone Icon
Telephone Orders
Verbal notice must be given to the customer prior to processing the transaction.

The Difference

Surcharge
A fee applied to a published price when paying with a credit card.

Published prices are the price paid with
cash or
debit card.

The extra cost is ADDED to the advertised price.

​
Cash Discount
A discount on a published price when paying in cash.
​
Published prices are the price paid with credit or
debit card.

You DEDUCT the discount from the advertised price.
​
The Bottom Line on the Surcharge Rules & Regulations
Businesses cannot profit from surcharge fees. They can only offset some of the fees they pay to credit card networks and processors. And cards have caps on what you can apply for a surcharge.

Things to Check On With Your Point of Sale Provider
• Does your bill to your customer show the exact dollar amount of the surcharge? 
• Does your system comply with card brand rules?
• Are your deposits separated by sales proceeds and surcharge revenue?
​
Magnify Cash
Merchant Surcharging Considerations & Requirements chart
Surcharge Caps
The maximum that you can currently charge is 3%.

​You cannot charge more than what your cost of acceptance is.
Convenience Fees
An additional charge passed on to the customer for things like orders placed and paid for online.  

The convenience fee is not charged for using a credit card, but instead for the ease and ability of ordering online.
​
Convenience fees are normally a flat fee or a small percentage of the total payment. And you must clearly communicate the existence of such a fee before the completion of the transaction.
​Surcharges
Can be imposed ONLY when a customer uses a credit card.
​
It’s regulated by card brand rules.
​
And it’s limited to the amount that the business is paying to process that credit card. 
Have you Heard of Dual Pricing?
This is a different spin on how to offer a cash discount.

To be compliant, you must advertise the credit card price to your customers. This means increasing your menu prices so the cost for your menu items include the credit card fee.

While similar to a surcharge, the difference is that with dual pricing you do not add on a surcharge at the end.
​

This does require a sophisticated POS system which isn’t possible with all providers.
​
Dual Receipt Example
Examples of Signage Wording

Examples of What You CANNOT Do

Cash Discount Sign
This example is not transparent. It implies that a surcharge will be added without outright saying it.
Cash Discount Receipt
If you wish to offer a cash discount, you cannot add the “cash discount” into the “total” price. That then is a surcharge. 
Convenience Fee Example
You cannot label it a “convenience fee” in order to receive more than the 3% that’s allowed for “surcharges”. This should be labeled a “surcharge” and capped at 3%.
Talking Points Graphic
Bottom Line: What happens if you DON’T follow the rules?
Disregarding the rules means credit card companies can impose hefty fines and terminate your business’s merchant account.
​

If you don’t display proper signage, you will be violating consumer protection laws and regulations regarding transparency and fair trade which could lead to customers filing complaints that could result in legal action against you.
Cash on Fire
You must inform your processor and card brands 30 days prior to your intent to add surcharges.
©Copyright Wisconsin Restaurant Association.  All Rights Reserved.
2801 Fish Hatchery Rd  |  Madison, WI 53713
Tel: 608.270.9950 | [email protected] | sitemap | terms | privacy
Picture
  • Membership
    • Member Login
    • Membership Savings >
      • Manufacturer Rebate Program
      • Employee Retention Credit
      • FICA
      • Lending
      • RestaurantOwner
      • Property & Casualty
      • Workers Compensation
      • Credit Card & Payroll Processing
      • Health Solutions
      • Entertainment
      • Music Licensing
      • Other Products & Services
    • Restaurants
    • Suppliers >
      • Members Only Login
      • Supplier Member Benefits
      • Interested in Joining
      • Live Events
      • Sponsorships
      • Advertise
      • Donate
      • Get Involved
    • Easy Renew
    • Referral Program
    • Join
  • Resources
    • Members Only
    • Business Support >
      • AskWRA
      • Supplier's Directory
      • National Restaurant Association
      • Laws & Regulations
      • Publications
      • Materials to Purchase
      • Popular Topics
    • For Diners >
      • Dining Guide
      • Gift Certificates
    • Solutions on Staffing
    • Careers in Hospitality
    • Industry Insights >
      • The Pulse
      • Front Burner
    • Tax Credits
    • News & Alerts
  • Advocacy
  • Events & Training
    • Calendar
    • Events >
      • Restaurant Resource & Products Roadshow
      • Women in Hospitality Conference
      • Top 20 Women to Watch
      • Cheers to Hospitality
      • Scholarship Reception
      • Wisconsin Food & Hospitality Expo
      • Dine for ProStart
    • Food Protection Manager Certification
  • ServSafe
  • Foundation
    • ProStart
    • Scholarships
    • Get Involved >
      • Volunteer
    • Endowment Fund
    • Board of Directors
    • Donate
  • About
    • Our Team >
      • Staff
      • Board of Directors
      • Careers
    • Our Mission
    • Contact Us & Hours
    • Local Connections
    • Awards >
      • WIHC Top 20 Women in Hospitality 2025
    • Press Releases