Restaurant Technology Toolkit

​What Is the Restaurant Technology Toolkit?
The Restaurant Technology Toolkit is a special one issue publication for restaurant owners and managers to navigate technology’s impact on the industry. Technology has become the dominant force behind every aspect of our lives. Busy restaurant professionals are bombarded with numerous opportunities to add tech to their business but don’t know who to turn to, who to trust, or what’s the best decision for their business. The purpose of this Toolkit is to give the readers key things to think about when considering tools and services to run their businesses better and more efficiently. 

Ideal Supplier Partners and Topics to Feature

• Pay At The Table

• POS
• Social Media Management
• Customer Loyalty
• Mobile Apps
• Online Ordering & Reservations
  

• On Demand Workforce

• Security Systems
• Apps for scheduling, onboarding, training
• Digital Hiring Resources
• Inventory Management
• Financial Apps and Software

• Cashless Tipping Software

• AI & ChatBots
• Websites & SEO Optimization
• BoH Tools
• Robotics
• Digital menus
• Anything else tech related!

How You Can Get Involved
This publication is intended to provide valuable information for food and beverage operators, assisting them in their search for innovative solutions and dependable suppliers to meet their business needs. If your company is interested in partnering with them, we invite you to explore the following options on how you can showcase yourself.

Advertisements
Half-page ad:  $395
Full-page ad:  $650

NOTE:  Pages will be 8.5x11.

Specifications:

• Half-page NO bleeds: 8x5 horizontal
• Full-page bleeds encouraged: 8.5x11
• ​Preferred formats: CMYK PDF,  JPG or TIF

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Thought Leadership Articles Authored By You
Author an article that guides restaurant owners in exploring potential ideas to put on their list of “must look into” items.

One-page article:  $900
Two-page article:  $1,600
Three-page article:  $2,300

Specifications:

• One-page article: 500-600 words + 1 image + photo of author (optional)
• Two-page article: 1000-1200 words + 2 images + photo of author (optional)
• Three-page article: 1500-2000 words + 3 images + photo of author (optional)
• Image formats: 300dpi TIF,  JPG,  PDF or PNG

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Supplier Directory of Tech Companies
Wisconsin Restaurant Association supplier members with technology-related products or services will receive a free business listing in our “tech supplier guide” section of this publication.  

​The listing will include:

• Company name
• Contact info with active links, email and phone number
• Overview of product or services
• Option to upgrade listing with company logo ($100)

Specifications:

• Preferred Logo formats: Vector EPS, PDF or AI. Will also accept high-res PNG, TIF or JPG files.

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Audience That Will Have Eyes on You
Wisconsin Restaurant Association members

• Nearly 2,100 eating & drinking establishments that are members which own and operate around 7,000 locations throughout Wisconsin
• Over 5,300 unique decision makers 

 
Distribution Mediums

• Digital version sent via email
• Promoted and linked out to from various issues of WRA’s weekly enewsletter
• Downloadable within the membership resource center
• Added to WRA’s mobile app
• Key articles pushed out on social channels
• QR code to download publication sent via United States Postal Service

 
Timeline

• Ad, article and listing commitments:  November 17, 2023
• Materials due:  December 8, 2023
• Distribution begins:  February 1, 2024

Questions?

Questions About Toolkit?
​Pete Leuer, Business Development Specialist
pleuer@wirestaurant.org – 608.440.0217

Questions About Artwork?
Shane Sanders, Graphic Designer / Webmaster
ssanders@wirestaurant.org